Measurement and Display Ads
About this Video
There is more to this space than a click. Different campaigns objectives need different measurement. At Google, each day, we're making it easier to create, buy, and measure display ads.
"For groups that saw the ad across all screens -- TV, PC, smartphone and tablet -- the ... Read on Google Mobile Ads Blog (External Site)
Hal Varian, Google’s in-house economist, teaches us how to extract marketing insights from Google searches. Read on Think Quarterly (External Site)
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