Mobile Strategy & Today's Consumer
About this Video
In an interview, Stacia O'Conner, Founder & GM at Fresh Digital Growth, discusses the importance of mobile and how companies need to embrace mobile more today.
Related Studies
-
Advanced Global Mobile Trends
Smartphones are changing the daily lives of users and generating innovative opportunities. Working with Brainjuicer and Contagious, ... Preview this Research Study
-
The Role of Search in a Customer’s Mobile ...
Today's mobile phone service shoppers are more likely to visit a service provider's website than a brick-and-mortar ... Preview this Research Study
-
The Mobile Movement
An in-depth and comprehensive look at the rise of the smartphone craze. How are adults in the ... Preview this Research Study
Related Articles
-
Mobile: It's Not Too Late To Be Early
"Here are five simple steps that businesses should take —today—to build the foundation of their mobile marketing ... Read on Tech Crunch (External Site)
-
Google Lays Out ‘Core Principles’ for Mobile Advertising
"Three core principles for the company’s mobile ad business: seamless, inclusive and made for mobile." Read on RCRWireless (External Site)
-
The Mobile Metamorphosis
From communication device to our most personal computer – mobile technology now connects us not just to ... Read on Think Quarterly (External Site)
Related Videos
-
The Magic of Mobile
The Magic of Mobile
Kartik Hosangar of Wharton believes that mobile fundamentally changes the way consumers interact with companies. Mobile devices gives consumers information anytime, anywhere, which empowers consumers and changes their expectations of brands. Mobile is critical to companies success in the future.
-
The Mobile Movement
The Mobile Movement
Watch how smartphones have influenced the ways consumers search, shop and respond to mobile advertising.
-
The Smart Shopper: Always Mobile
The Smart Shopper: Always Mobile
Smartphones are the new personal shopper. They allow consumers to dig deeper at the moment of relevance.
Related Trends & Insights
-
Understanding Mobile Users
Your customers are on mobile. As a marketer, you need to be on mobile, too. Read More
-
A Multi-Screen Approach
New insights on ad effectiveness across multiple screens. Read More
Related Tools & Infographics
-
The Mobile Movement Infographic
An illustration that sums up how users are impacted by smartphones in their everyday lives. Explore