About this Video
Scott Goodson, founder of Strawberry Frog, explains how brands can align with mass movements. Identify a rising issue in the culture and build a well-defined communications strategy around it. The movement becomes the medium.
Scott Goodson, Founder of Strawberry Frog and Board Member of the Future of Advertising Project with Wharton, comments on how the economies of India, Brazil and other countries outside the US are growing rapidly and their brands are globalizing. Soon ...
Surprises in Marketing Today
In an interview, Olivier Rabenschlag, Group Creative Director at TBWA, talks about how he is surprised with what takes off in advertising, what doesn't and how it evolves.
Innovation from Outside
Matt Freeman, CEO of Mediabrands Ventures and Board Member on the Future of Advertising Project with Wharton, thinks that agencies need a better way of embracing innovation from the outside. Agencies can handle scale and global reach, but small, important ...
Denise Larson, Co-Founder of New Media Metrics and Board Member of the Future of Advertising Project, talks about how marketing is no longer 'business as usual'. It is an exciting, challenging time in marketing and marketers are just beginning to ...