Online Political Campaigning
About this Video
Matthew Gagnon, a Republican political strategist, talks about the importance of having an online element to a marketing campaign, but emphasizes that it needs to work in an integrated way with the rest of the campaign.
Related Articles
-
Better together: new insights on display across screens
"For groups that saw the ad across all screens -- TV, PC, smartphone and tablet -- the ... Read on Google Mobile Ads Blog (External Site)
-
From Cash to Contentment
Is well-being about to take the place of GDP as the arbiter of economic health? Those in ... Read on Think Quarterly (External Site)
-
Project: People
Google Vice President of Product Bradley Horowitz offers his perspective on the launch of Google+ and the ... Read on Think Quarterly (External Site)
-
The People's Revolution
At the start of the year, the Arab Spring saw protests sweep through the Middle East and ... Read on Think Quarterly (External Site)
Related Videos
-
Video in Political Campaigns
Video in Political Campaigns
Ryan Meerstein of Targeted Victory in D.C. talks about how political campaigns are beginning to use more online video - mostly by taking video for television and moving that to an online platform, with a specific ask at the end.
-
Responding to Attacks
Responding to Attacks
Mark Skidmore, Digital Strategist and Political Consultant to Senator Kerry, talks about the need to be able to respond quickly to news about candidates. Skidmore discusses a campaign he was involved in for Senator Kerry in which they had to ...