Responding to Attacks
About this Video
Mark Skidmore, Digital Strategist and Political Consultant to Senator Kerry, talks about the need to be able to respond quickly to news about candidates. Skidmore discusses a campaign he was involved in for Senator Kerry in which they had to very quickly bid on appropriate search terms in response to news events.
Google Vice President of Product Bradley Horowitz offers his perspective on the launch of Google+ and the ... Read on Think Quarterly (External Site)
Meg Pickard turned her background as a social anthropologist into a role as the Head of Digital ... Read on Think Quarterly (External Site)
People matter. That’s the view of Virgin Group founder Sir Richard Branson, whose unique approach to business ... Read on Think Quarterly (External Site)
At the start of the year, the Arab Spring saw protests sweep through the Middle East and ... Read on Think Quarterly (External Site)
Video in Political Campaigns
Ryan Meerstein of Targeted Victory in D.C. talks about how political campaigns are beginning to use more online video - mostly by taking video for television and moving that to an online platform, with a specific ask at the end.
Online Political Campaigning
Matthew Gagnon, a Republican political strategist, talks about the importance of having an online element to a marketing campaign, but emphasizes that it needs to work in an integrated way with the rest of the campaign.