Search Ads Pause Video

About this Video

A meta-study of 400+ Search Ads Pause studies shows what happens when advertisers pause their search ad campaigns.

The Impact of Internet Technologies: Search

McKinsey & Company unlocks the economic value and major beneficiaries of Internet search. Some of the main ... Preview this Research Study
The Role of Search in IKEA's sales

The objective of the study was to understand the effect of marketing on IKEA's sales in Italy, ... Preview this Research Study
Search Ads Pause Study

Think search ads aren’t necessary when organic presence is high? Think again. Google observed what happened to ... Preview this Research Study
Offline Shoppers who Research Online Spend More

Fnac, a leading electronics retailer in Spain, wanted to know how the Internet was affecting the TV ... Preview this Case Study

Case Study: How Search Ads Helped Pier 1 ...

In markets where stores were operating on a “performing” basis, the retailer experienced a 2 percent sales ... Read on Adweek (External Site)
Game On: Search Queries Provide Predictive Analytics

"Search trends in a recent Google study appear to forecast sales and identify a shift in behavior ... Read on MediaPost (External Site)
Studies Show Search Ads Drive 89% Incremental Traffic

""Google researchers thoroughly examine the impact of search ad pauses on organic click volumes." Read on Google Research Blog (External Site)
The Science Fiction Behind Search

Exploring the innovations that are making Star Trek dreams come true. Read on Think Quarterly (External Site)

Search Ads Pause

What happens when paid search ads are paused? Learn from our search experiment. Read More

Search Tools

Make Google search yours. Discover hidden trends with Insights for Search, delve into the "production room" with ... Explore