Search for Branding for Heineken
About this Video
Results on the branding effects of YouTube and Search for Jouw Heineken presented by Heineken, Twist, Metrixlab and Google.
Related Studies
-
Impact of Multiple YouTube Homepage Ads for Renault
Renault ran three YouTube homepage ads on three consecutive Mondays in March 2011 to revive its 'Va ... Preview this Case Study
-
A Cross Media Campaign to Raise Samsung Awareness
In Spring 2010, Samsung ran a multi-media campaign, including TV and YouTube, for the launch of its ... Preview this Case Study
-
Flora Xmos Study
How did paid search help the U.K. food brand Flora associate its brand with family, cooking, and ... Preview this Case Study
Related Articles
-
Google Weighs In: Should You Bid on Your ...
"Try pausing the ads for one or a couple of these terms and see for yourself that ... Read on ChannelAdvisor (External Site)
-
Insights with Sir Martin Sorrell
WPP Chief Executive, Sir Martin Sorrell, talks innovation in a time of anarchy, and why he can’t ... Read on Think Quarterly (External Site)
-
The Knowledge - Innovation
Hannah Jones, VP of Sustainable Business and Innovation at Nike, picks her top 10 things that show ... Read on Think Quarterly (External Site)
Related Videos
-
People Build Brands on YouTube
People Build Brands on YouTube
Diverse audiences engage and share your brand on YouTube.
-
Consumers Engagement with Brands
Consumers Engagement with Brands
Dan Schock from Google discusses how the depth of knowledge and interaction a consumer can have with a brand is deeper than ever before. He recommends that brands use the Internet for a real time focus group to learn more ...
-
Mobile's Importance to Brands
Mobile's Importance to Brands
Edmund Purcell discusses how mobile has changed the advertising landscape and it's importance to building and maintaining a brand. He discusses how mobile allows you to tell when and where someone is access a brand.
Related Tools & Infographics
-
Search Tools
Make Google search yours. Discover hidden trends with Insights for Search, delve into the "production room" with ... Explore