Simultaneous Usage Hypotheses
-
Share by Link
- Share by Email
-
- Tweet
Categories: Technology, Cross Media, Increase Offline Sales
About this Video
In an interview, Marty Collins, Director of Emerging Media at Microsoft, discusses hypotheses on simultaneous usage.
Related Studies
-
HP Online-to-Store Case Study
What happens when a consumer tech brand teams up with a retailer on search marketing? A case ... Preview this Case Study
-
Citrix Online Uses Mobile To Reach Small Businesses
Citrix Online developed a business iPad app and wanted to drive app downloads and generate trial registrations. ... Preview this Case Study
-
From Online Ads to In-Store Sales for Pier ...
How effective are Pier 1 Imports' online ads in driving in-store sales? This study with APT found:Test ... Preview this Case Study
Related Articles
-
For Shopper Marketing, the War Isn't Always Inside ...
"But it's not exactly a digital version of in-store advertising, because consumers at those sites aren't necessarily ... Read on AdAge.com (External Site)
-
Multichannel Shopping Key for Holiday Season
"A slight majority of internet users surveyed by Google reported that they would research items on the ... Read on eMarketer (External Site)
-
Time for Change with Peter Sachse
Peter Sachse, CMO of Macy’s and CEO of macys.com, explains how the retail giant is developing a ... Read on Think Quarterly (External Site)
Related Videos
-
Play Video
Google Think Tech Highlights 2011: One ...
Google Think Tech Highlights 2011: One Connected Consumer
Consumers are using many screens to engage, communicate and transact and it's increasingly important to reach every unique customer in a multi-screen world. Digital technology and devices have changed the relationship between brands and consumers -- and brands are challenged ...
-
Play Video
Think Tech 2011 Sizzle Reel
Think Tech 2011 Sizzle Reel
Experience the highlights of this year's Think Tech event.
-
Play Video
Integrating Online & Offline Marketing
Integrating Online & Offline Marketing
In this interview, Marty Collins, Director of Emerging Media at Microsoft, discusses the importance of integrating online & offline marketing.
Related Trends & Insights
-
From Online to Store
Do online campaigns really produce in-store sales? Read More
Related Tools & Infographics
-
Online Consumption Infographic
A visual depiction of consumers' online consumption habits today. Explore