Surprises in Marketing Today
About this Video
In an interview, Olivier Rabenschlag, Group Creative Director at TBWA, talks about how he is surprised with what takes off in advertising, what doesn't and how it evolves.
"But it's not exactly a digital version of in-store advertising, because consumers at those sites aren't necessarily ... Read on AdAge.com (External Site)
"In fact, moms are using Search more than any other online activity, even more than email, with ... Read on Reprisemedia (External Site)
The Excitement of Marketing
David Reibstein of Wharton is excited by the huge evolution of marketing today. He believes it stems from new markets discovering the role of marketing and all of the new media touch points.
Understand the User, Understand the Magic, Connect the Two
Ed Sanders, Group Marketing Manager - Creative Lab at Google, discusses in an interview marketing today, and the importance of understanding the user, understand the magic and connect the two.
Google Creative Sandbox 2011: New York City
Creative Sandbox events celebrate the intersection of creativity and technology and inspire digital possibilities.