Technology & Consumers
About this Video
Aki Spicer of Fallon Worldwide talks about the fast pace of change with technology today, and how consumers are adapting to it faster than advertisers. As an advertiser, you need to listen, respond, & react to consumer feedback, which leads to overall better products.
Related Articles
-
Think with Google: "Word of Mouth" study
"The study shows how media and marketing channels provided content before, during, and after consumer conversations by ... Read on Google Inside Adwords Blog (External Site)
-
Following Generation Z
Ed Chi, a member of Google’s in-house research team, reveals how the behaviors of the next generation ... Read on Think Quarterly (External Site)
-
Project: People
Google Vice President of Product Bradley Horowitz offers his perspective on the launch of Google+ and the ... Read on Think Quarterly (External Site)
-
Next Gen Innovators
Meet five thought leaders whose innovative approach to business, media and activism is going to change the ... Read on Think Quarterly (External Site)
Related Videos
-
Consumers & Marketing Decisions
Consumers & Marketing Decisions
Guillaume Goudal of MEC Sydney discusses how technology has changed everything and marketers no longer have all the control. He believes it's critical to listen to consumers and let their actions help drive your marketing decisions.
-
Digital Technology Today
Digital Technology Today
Peter Fader of Wharton believes that today's digital technologies really let us fine tune the marketing process. It allows us to discover the type of message that we can deliver to specific people and it will only continue to get ...
-
Consumers & Technology
Consumers & Technology
Jonah Berger of Wharton discusses how there is a large set of consumers today who are engaging with technology and explains how it's critical to your business to figure out who your customers are, where they are, and how to ...