The Importance of Marketing to B2B
About this Video
In an interview, Russ Laraway, Industry Director Technology, Software and Services at Google, discusses the importance of marketing directly to business marketers.
Related Studies
-
The Impact of Internet Technologies: Search
McKinsey & Company unlocks the economic value and major beneficiaries of Internet search. Some of the main ... Preview this Research Study
-
Rise of the Digital C-Suite
C-level executives today have to process more information with less time. Google and Forbes Insights investigate how ... Preview this Research Study
-
B2B Trends in Mobile and Online Video
Nothing has more access to the C-suite than a mobile phone. Google and Forbes Insights teamed up ... Preview this Research Study
Related Articles
-
The Eight Pillars of Innovation
Google's Susan Wojcicki shares eight principles of innovation she's picked up between her arrival as employee #16, ... Read on Think Quarterly (External Site)
Related Videos
-
Digital Technology Today
Digital Technology Today
Peter Fader of Wharton believes that today's digital technologies really let us fine tune the marketing process. It allows us to discover the type of message that we can deliver to specific people and it will only continue to get ...
-
Think Tech 2011 Sizzle Reel
Think Tech 2011 Sizzle Reel
Experience the highlights of this year's Think Tech event.
-
Google Think Tech Highlights 2011: One ...
Google Think Tech Highlights 2011: One Connected Consumer
Consumers are using many screens to engage, communicate and transact and it's increasingly important to reach every unique customer in a multi-screen world. Digital technology and devices have changed the relationship between brands and consumers -- and brands are challenged ...