The Magic of Mobile
About this Video
Kartik Hosangar of Wharton believes that mobile fundamentally changes the way consumers interact with companies. Mobile devices gives consumers information anytime, anywhere, which empowers consumers and changes their expectations of brands. Mobile is critical to companies success in the future.
Related Studies
-
Advanced Global Mobile Trends
Smartphones are changing the daily lives of users and generating innovative opportunities. Working with Brainjuicer and Contagious, ... Preview this Research Study
-
Understanding Today's Mobile Device Shopper
The mobile device world is in a state of unprecedented acceleration--so how are consumers navigating this dizzying ... Preview this Research Study
-
Google Places On the iPhone: How to Win ...
As more and more shoppers use their smartphones to research and make purchases, we will see retailers ... Preview this Research Study
Related Articles
-
Mobile: It's Not Too Late To Be Early
"Here are five simple steps that businesses should take —today—to build the foundation of their mobile marketing ... Read on Tech Crunch (External Site)
-
The Mobile Metamorphosis
From communication device to our most personal computer – mobile technology now connects us not just to ... Read on Think Quarterly (External Site)
-
Sci-Fi That Foretold The Future
They seemed far-fetched on screen, but these movie moments fast became non-fiction. Read on Think Quarterly (External Site)
Related Videos
-
The Mobile User Today
The Mobile User Today
Fern Shlauter describes how mobile strategy is now intrinsic to their business today. They are seeing that mobile is being used throughout the entire vehicle buying process - from beginning to end. Fern also discusses the insights they get into ...
-
Mobile's Importance to Brands
Mobile's Importance to Brands
Edmund Purcell discusses how mobile has changed the advertising landscape and it's importance to building and maintaining a brand. He discusses how mobile allows you to tell when and where someone is access a brand.
-
The Mobile Movement
The Mobile Movement
Watch how smartphones have influenced the ways consumers search, shop and respond to mobile advertising.
Related Trends & Insights
-
A Multi-Screen Approach
New insights on ad effectiveness across multiple screens. Read More
Related Tools & Infographics
-
The Mobile Movement Infographic
An illustration that sums up how users are impacted by smartphones in their everyday lives. Explore