The Mobile Playbook Hangout on Air
-
Share by Link
- Share by Email
-
- Tweet
Categories: Mobile, Engage Your Audience, Reach Target Consumers
Tags: mobile
About this Video
Google conducted a mobile strategy panel as a Hangout on Air to complement The Mobile Playbook launch. A panel of leading mobile experts across multiple industries shared their perspectives on the 5 questions explored in The Mobile Playbook that every business should ask to win with mobile. On our panel we heard from, Joao Machado, Director of Mobile at OMD, Michelle Ogle, Digital Marketing and Affiliate Strategy Manager at Starwood Hotels and Resorts, Joshua Palau, VP of Digital Sales and Marketing at Comcast, and Amit Shah, Director of Online, Mobile and Social Media at 1-800Flowers.com.
Related Studies
-
Advanced Global Mobile Trends
Smartphones are changing the daily lives of users and generating innovative opportunities. Working with Brainjuicer and Contagious, ... Preview this Research Study
-
Citrix Online Uses Mobile To Reach Small Businesses
Citrix Online developed a business iPad app and wanted to drive app downloads and generate trial registrations. ... Preview this Case Study
-
The Mobile Movement
An in-depth and comprehensive look at the rise of the smartphone craze. How are adults in the ... Preview this Research Study
-
Mobile Sites Drive Growth For Small Businesses
Learn three ways mobile-friendly websites are moving businesses forward and 10 best practices for building a mobile ... Preview this Case Study
Related Articles
-
Google’s GoMo Launches To Help Businesses Go Mobile
"GoMo will also show examples of great mobile websites for inspiration and point to a list of ... Read on Tech Crunch (External Site)
Related Videos
-
Play Video
The Convergence of Mobile & Social
The Convergence of Mobile & Social
Matt Wurst, Director, Emerging Media at 360i, discusses the convergence of mobile & social and the importance of creating an integrated strategy. He highlights the 3C's of Social Media: Content, Conversation, and Connectivity.
-
Play Video
GoMo: Helping Businesses Create A Mobile ...
GoMo: Helping Businesses Create A Mobile Friendly Website
Millions of people are using mobile devices to get online every day. Does your business have a mobile friendly site? Visit GoMo, an initiative by Google, to learn more about why mobile matters, test how your current site looks in ...
-
Play Video
Volvo Cars, N.A. Mobile Display Case ...
Volvo Cars, N.A. Mobile Display Case Study
Volvo achieves significant brand lift and interaction from mobile video ads.
Related Trends & Insights
-
The Mobile Playbook: new content added on evaluating ...
Earlier this year we launched The Mobile Playbook, Google's resource guide on how businesses can win with ... Read More
-
Build a Mobile Site in a Matter of ...
Google's GoMo program has expanded and now offers a DIY mobile website builder in partnership with DudaMobile. ... Read More
Related Tools & Infographics
-
Our Mobile Planet Tool
The smartphone revolution has touched every corner of the world, and that in turn is changing how ... Explore
-
The Mobile Movement Infographic
An illustration that sums up how users are impacted by smartphones in their everyday lives. Explore
-
GoMoMeter
Millions of people are using mobile devices to get online every day. Does your business have a ... Explore