Categories: Automotive, Mobile
Fern Shlauter describes how mobile strategy is now intrinsic to their business today. They are seeing that mobile is being used throughout the entire vehicle buying process - from beginning to end. Fern also discusses the insights they get into the consumer from mobile and how that impacts their mobile strategies.
"The study shows how media and marketing channels provided content before, during, and after consumer conversations by ... Read on Google Inside Adwords Blog (External Site)
From communication device to our most personal computer – mobile technology now connects us not just to ... Read on Think Quarterly (External Site)
Google’s President of Americas Sales keeps a relentless focus on the future of advertising. Here’s what he ... Read on Think Quarterly (External Site)
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