The Smart Shopper: Always Mobile
About this Video
Smartphones are the new personal shopper. They allow consumers to dig deeper at the moment of relevance.
Related Studies
-
Global Insights on Smartphone Users & Mobile Marketers
Google partners up with the Mobile Marketing Association to understand how different countries differ in mobile usage ... Preview this Research Study
-
The Smart Shopper
According to a survey by Google/Ipsos/OTX, in addition to in-store components the shopping experience for millions of ... Preview this Research Study
-
Google Places On the iPhone: How to Win ...
As more and more shoppers use their smartphones to research and make purchases, we will see retailers ... Preview this Research Study
-
The Mobile Movement
An in-depth and comprehensive look at the rise of the smartphone craze. How are adults in the ... Preview this Research Study
Related Articles
-
Mobile: It's Not Too Late To Be Early
"Here are five simple steps that businesses should take —today—to build the foundation of their mobile marketing ... Read on Tech Crunch (External Site)
-
Google Lays Out ‘Core Principles’ for Mobile Advertising
"Three core principles for the company’s mobile ad business: seamless, inclusive and made for mobile." Read on RCRWireless (External Site)
-
Smartphone Sales Can Power Mobile Ad Reach
"Google has seen a 400% increase in the number of searches on mobile devices within the past ... Read on MediaPost (External Site)
-
The Mobile Metamorphosis
From communication device to our most personal computer – mobile technology now connects us not just to ... Read on Think Quarterly (External Site)
Related Videos
-
Play Video
The Mobile Movement
The Mobile Movement
Watch how smartphones have influenced the ways consumers search, shop and respond to mobile advertising.
-
Play Video
The Mobile User Today
The Mobile User Today
Fern Shlauter describes how mobile strategy is now intrinsic to their business today. They are seeing that mobile is being used throughout the entire vehicle buying process - from beginning to end. Fern also discusses the insights they get into ...
-
Play Video
Shopper Insights
Shopper Insights
John Ross, CEO, Shopper Sciences, & EVP, Mediabrands, discusses how shoppers today connect with each other in more powerful and profound ways that we've ever seen before. The ability to influence purchase decisions based on someone who has a previous ...
Related Trends & Insights
-
A Multi-Screen Approach
New insights on ad effectiveness across multiple screens. Read More
Related Tools & Infographics
-
The Mobile Movement Infographic
An illustration that sums up how users are impacted by smartphones in their everyday lives. Explore