The Value of the Multi-Channel Behavior

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Google sits with Nielsen Online: how much more value is a consumer who shops both online and in stores, compared to one who shops in-store only?

From Online Ads to In-Store Sales for Pier ...

How effective are Pier 1 Imports' online ads in driving in-store sales? This study with APT found:Test ... Preview this Case Study
The Latency of Online Conversions for Department Stores

Often attribution windows don't properly capture all search activity because consumers spend more time researching that marketers ... Preview this Research Study
HP Online-to-Store Case Study

What happens when a consumer tech brand teams up with a retailer on search marketing? A case ... Preview this Case Study

For Shopper Marketing, the War Isn't Always Inside ...

"But it's not exactly a digital version of in-store advertising, because consumers at those sites aren't necessarily ... Read on AdAge.com (External Site)
Multichannel Shopping Key for Holiday Season

"A slight majority of internet users surveyed by Google reported that they would research items on the ... Read on eMarketer (External Site)
Case Study: How Search Ads Helped Pier 1 ...

In markets where stores were operating on a “performing” basis, the retailer experienced a 2 percent sales ... Read on Adweek (External Site)
Search Data Reveal That When the Sun Goes ...

"The data show that during the workday users are searching from their computers and they use smartphones ... Read on Google Mobile Ads Blog (External Site)