Understand the User, Understand the Magic, Connect the Two
About this Video
Ed Sanders, Group Marketing Manager - Creative Lab at Google, discusses in an interview marketing today, and the importance of understanding the user, understand the magic and connect the two.
The Excitement of Marketing
David Reibstein of Wharton is excited by the huge evolution of marketing today. He believes it stems from new markets discovering the role of marketing and all of the new media touch points.
Marketing Benefits Consumer
Andy Berndt from Google's Creative Labs argues that the opportunity to bring value to customers has never been greater. Digital reduces the cost of experimentation and lowers the cost of failure. Marketing today allows the accrual of greater benefits to ...
Trends in Marketing
Geoff Van Haeren from Digital River talks about some of the key trends he is seeing in marketing such as social networking, landing page optimization, and search engine optimization.