Volvo S60 Augmented Reality App
About this Video
Volvo wanted the release of its S60 to get noticed with the younger demographic. Volvo created an augmented reality experience in a YouTube masthead unit, allowing users to play the Augmented Reality Driving Game with their phones, from within the banner. Volvo's unique branding strategy to use cutting-edge media technologies helped it reinvent the company's image. With 88% lift in purchase intent and 240% lift in brand favorability, they beat all industry benchmarks.