Winning ZMOT: Measure Success
About this Video
Avinash Kaushik from Google shares key considerations for measuring ZMOT success.
"It seems that if Google has become the verb for search, ZMOT is the noun for decision." Read on MediaPost (External Site)
"But it's not exactly a digital version of in-store advertising, because consumers at those sites aren't necessarily ... Read on AdAge.com (External Site)
Hal Varian, Google’s in-house economist, teaches us how to extract marketing insights from Google searches. Read on Think Quarterly (External Site)
Winning ZMOT: ZMOT in Practice
Watch how Butter Lane Cupcakes puts ZMOT into practice for a boutique local business.
The Zero Moment of Truth Research Video
The new consumer decision making moment that's influencing shoppers prior to shelf.
Winning ZMOT: Changing the Rulebook
Get ready to change your marketing mental model.