Winning ZMOT: Measure Success
About this Video
Avinash Kaushik from Google shares key considerations for measuring ZMOT success.
Related Studies
-
The Zero Moment of Truth Macro Study
Consumer decision-making prior to the actual moment of in-store or online purchase -- the so-called "Zero Moment ... Preview this Research Study
Related Articles
-
What the ZMOT?
"It seems that if Google has become the verb for search, ZMOT is the noun for decision." Read on MediaPost (External Site)
-
For Shopper Marketing, the War Isn't Always Inside ...
"But it's not exactly a digital version of in-store advertising, because consumers at those sites aren't necessarily ... Read on AdAge.com (External Site)
-
Predicting the Present
Hal Varian, Google’s in-house economist, teaches us how to extract marketing insights from Google searches. Read on Think Quarterly (External Site)
Related Videos
-
Winning ZMOT: ZMOT in Practice
Winning ZMOT: ZMOT in Practice
Watch how Butter Lane Cupcakes puts ZMOT into practice for a boutique local business.
-
The Zero Moment of Truth Research ...
The Zero Moment of Truth Research Video
The new consumer decision making moment that's influencing shoppers prior to shelf.
-
Winning ZMOT: Changing the Rulebook
Winning ZMOT: Changing the Rulebook
Get ready to change your marketing mental model.
Related Trends & Insights
-
The Zero Moment of Truth
The new consumer decision-making moment along the path to purchase. Read More