The Zero Moment of Automotive Truth Video
About this Video
The new mental model for how shoppers approach buying a vehicle. Auto makers and resellers learn to understand the importance of the Zero Moment of Truth.
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Related Trends & Insights
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The Zero Moment of Truth
The new consumer decision-making moment along the path to purchase. Read More
Related Tools & Infographics
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ZMOT: The New Mental Model of Marketing
Introducing the new marketing mental model. 84% of American shoppers are engaging with brands at the The ... Explore