A webinar presenting the results of the 2012 Traveler's Road to Decision Study. Understand how leisure and business travelers research ...
Priceline.com wanted to cater to a growing global mobile device audience while increasing traffic and conversions. Priceline.com created a mobile-friendly ...
This compilation study combines findings from Google's annual Traveler's Road to Decision study and Google search data. Learn new insights ...
The affluent traveler, those with a household income of $250K+, is a very shop savvy digital traveler. 56% of them ...
Google and Ipsos studied business, leisure and affluent travelers to understand how they move from undecided to decided. In this ...
Almost 90% of travelers watch online videos. Google and Ipsos studied business, leisure and affluent travelers to better understand the ...
57% of business travelers and 38% of leisure travelers use their mobile device for travel information - more than doubling ...
Up to 70% of business travelers and 43% of leisure travelers are enrolled in travel loyalty programs. Google and Ipsos ...
Travelers see the Internet as a useful source of info that helps them make travel-related decisions as well as a ...
Two-thirds of all travelers book rental cars online, twice the rate of offline booking. Google and Ipsos studied leisure, business ...
More than 95% of travelers comparison shop for airline tickets online. Google and Ipsos looked across leisure, business and affluent ...
This study will help you understand more about how consumers in the Czech Republic research and book travel online. Key ...
Mobile paid search ROI increased by 20x and mobile site traffic grew by 200% for Starwood.
The world is moving faster than ever before, bringing us instant access and split-second connections to people and information. Speed ...
This study will help you understand the role of the internet in Hungarian travel purchases. Key findings: 84% of Hungarian ...
This study will help you understand more about how consumers in Finland research and shop online. We have looked at ...
This study will help you understand more about how consumers in Greece research and book travel online. This study includes ...
This study will help you understand more about how consumers in Israel research and book travel online. This study includes ...
This study will help you understand more about how consumers in Finland research and purchase travel online. Key findings: Online ...
The positive outlook for travel continues in 2011, as the proportion of travelers planning to take the same number of ...
This study will help you understand more about how consumers in Poland research and book travel online. This study includes ...
What's more effective at reaching hotel travelers - a portal takeover or a network of sites? According to Compete:The Google ...
1 out of 4 people looking for a cruise start their journey online. Other insights from this Compete study include: ...
Nearly half of business travelers research online for car rentals before going on the road. This OTX study also found:95+% ...
In 2010, 6% more travelers booked online than in 2009. Consumer research behavior from this OTX survey includes: Nearly 3 ...
Affluent travelers are more tech savvy when it comes to booking trips, according to an OTX survey:Affluent travelers watch video ...
From family vacations to early-retirement trips, boomers are heavy travelers. A survey conducted with Nielsen data shows how the Internet ...
Meredith Hanrahan, CMO of Cheapflights, talks about blending off- and on-line. Radio raises awareness, and optimized search drives consumers to ...
Kate Sirkin, Head of Research at Starcom MediaVest Group, believes that digital information offers opportunities for her clients to engage ...
Anne Murray, Director of Integrated Marketing at Southwest Airlines, believes that sometimes, being first to market is more important than ...
Anne Murray, Director of Integrated Marketing at Southwest Airlines, describes the operational features of mobile for travel users. The first ...
Anne Murray, Director of Integrated Marketing at Southwest Airlines, believes that innovation is the marketer's responsibility. The "bags fly free" ...
Julie Cary, EVP and CMO of La Quinta Inns and Suites, discusses how La Quinta customers use mobile, noting that ...
Search has become a critical first step for traveling consumers. Google and Nielsen examined the search behaviors of travel shoppers ...
A look at how affluent travelers ($150,000+ in household income) gather information before travel, from cruises to road trips. Among ...
With so many online resources for both researching and booking hotels online, what are business and leisure travelers really doing? ...
Road trip! How do travelers use the Internet to figure out whether to rent a car, and where to rent ...
Inside the research process of airline booking for both business and leisure travelers. This survey by Google and OTX found:Nearly ...
