Consumer Barometer
The Consumer Barometer is an interactive tool that helps you quantify the role of online in the consumer journey from research to purchase. It includes data from 39 countries across 36 different product categories. You can now quickly gain insights on consumer behaviour and create your own graphs.
Related Studies
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Beyond Last Click
This paper summarises the key findings and insights from Google’s research into the important area of clickstream ... Preview this Study
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The Impact of Internet Technologies: Search
McKinsey & Company unlocks the economic value and major beneficiaries of Internet search. Some of the main ... Preview this Research Study
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The Smart Shopper
According to a survey by Google/Ipsos/OTX, in addition to in-store components the shopping experience for millions of ... Preview this Research Study
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Retail Searchology
Google and Compete used 3 day online bulletin boards to understand the role of search in the ... Preview this Research Study
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Real-Time Insights Finder
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Online Consumption Infographic
A visual depiction of consumers' online consumption habits today. Explore