Our Mobile Planet Tool
The smartphone revolution has touched every corner of the world, and that in turn is changing how any digital marketer does business. Head for your next presentation armed with custom-tailored facts about the global mobile consumer.
Related Studies
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The Mobile Movement
An in-depth and comprehensive look at the rise of the smartphone craze. How are adults in the ... Preview this Research Study
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Our Mobile Planet: Saudi Arabia
With Norway's smartphone penetration now at 54% and 65% of smartphone owners accessing the Internet every day ... Preview this Research Study
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Our Mobile Planet: Switzerland
With Switzerland's smartphone penetration now at 43% and 56% of smartphone owners accessing the Internet every day ... Preview this Research Study
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Our Mobile Planet: Sweden
With Sweden's smartphone penetration now at 51% and 75% of smartphone owners accessing the Internet every day ... Preview this Research Study
Related Articles
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Mobile: It's Not Too Late To Be Early
"Here are five simple steps that businesses should take —today—to build the foundation of their mobile marketing ... Read on Tech Crunch (External Site)
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Google Lays Out ‘Core Principles’ for Mobile Advertising
"Three core principles for the company’s mobile ad business: seamless, inclusive and made for mobile." Read on RCRWireless (External Site)
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Smartphone Sales Can Power Mobile Ad Reach
"Google has seen a 400% increase in the number of searches on mobile devices within the past ... Read on MediaPost (External Site)
Related Videos
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Mobile Marketing Revolution
Mobile Marketing Revolution
Jason Spero from Google talks about the mobile revolution in the usage of devices that has happened over time. He explains the importance of mobile and how to use mobile to connect with your already engaged consumers.
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Mobile's Importance to Brands
Mobile's Importance to Brands
Edmund Purcell discusses how mobile has changed the advertising landscape and it's importance to building and maintaining a brand. He discusses how mobile allows you to tell when and where someone is access a brand.
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The Magic of Mobile
The Magic of Mobile
Kartik Hosangar of Wharton believes that mobile fundamentally changes the way consumers interact with companies. Mobile devices gives consumers information anytime, anywhere, which empowers consumers and changes their expectations of brands. Mobile is critical to companies success in the future.
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GoMo: Helping Businesses Create A Mobile ...
GoMo: Helping Businesses Create A Mobile Friendly Website
Millions of people are using mobile devices to get online every day. Does your business have a mobile friendly site? Visit GoMo, an initiative by Google, to learn more about why mobile matters, test how your current site looks in ...
Related Trends & Insights
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Understanding Mobile Users
Your customers are on mobile. As a marketer, you need to be on mobile, too. Read More
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Latest insights for mobile
The latest developments in mobile, including Our Mobile Planet smartphone research. Read More
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Build a Mobile Site in a Matter of ...
Google's GoMo program has expanded and now offers a DIY mobile website builder in partnership with DudaMobile. ... Read More
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The Mobile Playbook: new content added on evaluating ...
Earlier this year we launched The Mobile Playbook, Google's resource guide on how businesses can win with ... Read More
Related Tools & Infographics
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GoMoMeter
Millions of people are using mobile devices to get online every day. Does your business have a ... Explore
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The Mobile Movement Infographic
An illustration that sums up how users are impacted by smartphones in their everyday lives. Explore