African Americans
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31% of African Americans click through on mobile ads to retailer sites (vs. 21% of the population average). Google/GlobalHue/OTX, Five Truths of the Digital African American Consumer, Jun 2011
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There are 27M African-American Internet users. Google/GlobalHue/OTX, Five Truths of the Digital African American Consumer, Jun 2011
Moms
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Hispanics represent 55% of the population growth in the U.S. 1 in 4 babies born in this country are Hispanic. BabyCenter 21st Century Mom Insight Series Hispanic Acculturation Study
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Search activity doubles after becoming a mom: U.S. moms conduct 21 searches per week (vs. 11 for non-moms). Four Truths About Moms and Search, U.S., Dec 2009
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Smartphone adoption among U.S. moms has risen 64% in less than two years. BabyCenter 21st Century Mom Insight Series 2011 Mobile Mom Report
US Hispanics
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57% of U.S. Hispanics who visit video sites share videos. Four Truths About US Hispanic Consumers, U.S., Oct 2010
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93% of U.S. Hispanics use mobile phones regularly. Four Truths About US Hispanic Consumers, U.S., Oct 2010
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Hispanics represent 55% of the population growth in the U.S. 1 in 4 babies born in this country are Hispanic. BabyCenter 21st Century Mom Insight Series Hispanic Acculturation Study
