Automotive
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In 2010, 58% of auto shoppers decided on a make and model in less than one month's time, versus just 34% a year ago. Automotive Shopping Behavior Study, Aug 2011
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The average online research to offline purchase conversion rate for auto parts is 85%. Google, Automotive Aftermarket Study 2010, U.S., Nov 2010
Business to Business
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Advertisers achieve a 7:1 ROI on search marketing McKinsey & Co., The Impact of Internet Technologies: Search, Global, Jul 2011
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Only 33% of advertisers have a mobile optimized website Google/Ipsos/TNS, Global Perspectives: The Smartphone User & The Mobile Marketer, Jun 2011
Consumer Packaged Goods
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83% of beauty product consumers searched online as a direct result of seeing a magazine print ad. Role of the Online Channel in the Beauty Research Process
Financial Services
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Online researching contributes to offline applications: 12% of all online researchers of deposit account information apply at a branch. Understanding Deposit Account Researchers Google/Compete, Aug 2010
Media and Entertainment
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Mobile searches for primetime entertainment decline immediately following the premiere with a drop-off of over 30%. For the finale, when mobile search levels surge to 175% of the premiere’s volume. Google, Searching for Primetime Engagement, US Jan 2012
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YouTube searches represent close to a third of total search activity for game titles. Google, Kinecting the Click, U.S., Sept 2011
Restaurants
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30% of all U.S. restaurant searches are done on a mobile phone. Google Internal Data 2011
Retail
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53% of searchers purchase as a result of a smartphone search in the U.S. Google/OTX, The Mobile Movement, U.S, Apr 2011
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70% of smartphone users use their device while shopping in-store. Google/OTX, The Mobile Movement, U.S, Apr 2011
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Over half of all online toy shoppers research on online retailer or mass merchant sites. Google/Compete, The Role of Digital in the Toy Shopper's Journey, US Dec 2011
Technology
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Search directly drove 25% of all online U.S. device purchases. Value of Search for Wireless Product Launches Study, Google/Compete, US, March 2010
Travel
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46% of personal travelers are watching travel-related videos, versus 36% two years ago. Google/OTX, The Traveler's Road to Decision 2011
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51% of business travelers use mobile devices to get travel information, more than double the rate of two years ago. Google/OTX, The Traveler's Road to Decision 2011
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Beach vacations are considered by more than half of Americans. Adweek, Data Points: Summer Travel, U.S., Jul. 2012
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Las Vegas was the top domestic summer destination of 2012 by query volume. Adweek, Data Points: Summer Travel, U.S., Jul. 2012
