Drive Innovation
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Only 33% of advertisers have a mobile optimized website. Google/Ipsos/TNS, Global Perspectives: The Smartphone User & The Mobile Marketer, Jun 2011
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16% of the daily queries on Google have never been seen before. Google Internal Data 2011
Drive Online Conversion
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Over 89% of traffic generated by search ads is not replaced by organic search results when ads are paused. Google, Search Ads Pause Study, Global, Jul 2011
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Two-line sitelinks increase click-through rates by more than 30%*. Google Internal Data 2011, *Compared to standard Adwords ads
Engage Your Audience
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Consumers exposed to a YouTube homepage ad are 437% more likely to engage in a key brand activity on the same day than those unexposed. Google, Impact of YouTube Homepages On Brand Engagement, U.S., Dec 2010
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Recommendations from other people account for 60% of all video clicks from the YouTube homepage. The YouTube Recommendation System, Sept 2011
Increase Offline Sales
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The average online research to offline purchase conversion rate for auto parts is 85%. Google, Automotive Aftermarket Study 2010, U.S., Nov 2010
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Online researching contributes to offline applications: 12% of all online researchers of deposit account information apply at a branch. Understanding Deposit Account Researchers Google/Compete, Aug 2010
Launch New Product
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Search directly drove 25% of all online device purchases. Value of Search for Wireless Product Launches Study Google/Compete, March 2010
Measure & Analyze
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US advertisers will spend $14.38 billion on paid search in 2011, compared with $12.33 billion on display. eMarketer, June 2011
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Online advertising spending is shooting upward, passing the $30 billion mark in 2011, and approaching $50 billion in 2015. eMarketer, June 2011
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88% of US companies over 100 employees will use social media for marketing by 2012. eMarketer, November 2010
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There are 309.712 million people in the U.S. Google Public Data Explorer, 2010
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Including location or phone information in a search ad increases CTR 6-8%. Google Internal Data, Q4 2010
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Adding seller ratings to a search ad can boost CTR by over 10% . Google Internal Data, Q3 2010
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Two-line sitelinks increase click-through rates by more than 30%*. Google Internal Data 2011, *Compared to standard Adwords ads
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In the last 4 years, the web has gone from 100 million websites to 250 million. Netcraft, Dec 2010
Optimize Media Mix
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Advertisers achieve a 7:1 ROI on investments in search-based marketing. McKinsey & Co., The Impact of Internet Technologies: Search, Global, Jul 2011
Reach Target Consumers
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Smartphone adoption among moms has risen 64% in less than two years. BabyCenter 21st Century Mom Insight Series 2011 Mobile Mom Report
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Hispanics represent 55% of the population growth in the U.S. 1 in 4 babies born in this country are Hispanic. BabyCenter 21st Century Mom Insight Series Hispanic Acculturation Study
Understand Consumer Behavior
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71% of smartphone users have searched after seeing an ad. Google/OTX, The Mobile Movement, U.S, Apr 2011
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53% of searchers purchase as a result of a smartphone search. Google/OTX, The Mobile Movement, U.S, Apr 2011
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70% of smartphone users use their device while shopping in-store. Google/OTX, The Mobile Movement, U.S, Apr 2011
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31% of Americans own a smartphone. ourmobileplanet.com
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There are 191.4M search users. eMarketer, July 2011
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82.6% of internet users use search. eMarketer, July 2011
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75.5% of the US population uses the internet. eMarketer, January 2011
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There are 237.2M mobile phone users. eMarketer, August 2011
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75.7% of the population uses mobile phones. eMarketer, August 2011
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There are 90.1 million smartphone users, 29% of the population. eMarketer, August 2011
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By 2012 internet video will account for over 50% of consumer internet traffic. Cisco, Jun 2011
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There will be 79.1 million US mobile social network users in 2015, up from 49.4 million in 2011. eMarketer, December 2010
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There will be 81.3 million tablets sold worldwide in 2012, up from 15.7 million in 2010. eMarketer, December 2010
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In 2011, the average shopper consults 10.4 sources prior to purchase, twice as many as year ago. Google/Shopper Sciences, Zero Moment of Truth Macro Study, U.S., Apr 2011
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YouTube searches represent close to a third of total search activity for game titles. Google, Kinecting the Click, U.S., Sept 2011
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67% of consumers researched online prior to purchase during the holiday season. Post Holiday Learnings for 2011 Google/OTX, Jan 2011
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62% of personal travelers use search engines as the number one source for travel information. Google/OTX, Traveler's Road to Decision 2010, U.S, Sept 2010
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31% of African Americans click through on mobile ads to retailer sites (vs. 21% of the population average). Google/GlobalHue/OTX, Five Truths of the Digital African American Consumer, Jun 2011
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There are 27M African-American Internet users. Google/GlobalHue/OTX, Five Truths of the Digital African American Consumer, Jun 2011
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Search activity doubles after becoming a mom: Moms conduct 21 searches per week (vs. 11 for non-moms). Four Truths About Moms and Search, U.S., Dec 2009
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93% of U.S. Hispanics use mobile phones regularly. Four Truths About US Hispanic Consumers, U.S., Oct 2010
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57% of U.S. Hispanics who visit video sites share videos. Four Truths About US Hispanic Consumers, U.S., Oct 2010
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YouTube Mobile gets 400 million views a day. YouTube Press Statistics, 2011
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More than 13 million hours of video were uploaded to YouTube in 2010. YouTube Press Statistics, 2011
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There is 48 hours of video uploaded every minute to YouTube. YouTube Press Statistics, 2011
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Every minute, more than 500 tweets contain YouTube links. YouTube Press Statistics, 2011
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Over 3 billion videos are viewed each day on YouTube. YouTube Press Statistics, 2011
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57% of people talk more online than they do in real life. Alex Trimpe via Ogilvy — February 21, 2011, ThinkQuarterly, Google
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43% of U.S. adults say that they’d be willing to give up beer for a month if it meant they could keep accessing the Internet on their smartphones. 36% said they’d be willing to give up chocolate. Google/OTX, The Mobile Movement, U.S, Apr 2011
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Over 100 million people make a social action on YouTube (likes, shares, comments, etc.) every week. Google Internal Data, Q3 2011
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Millennials engage in over 14 different internet activities while those ages 65+ engage in mainly 7. Generations Online, Pew Internet 2010
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Online video advertising spending will grow 52.1% to $2.16 billion in 2011, before reaching $7.11 billion in 2015. eMarketer, June 2011
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Nearly 50% of US internet users will redeem an online coupon this year. eMarketer, May 2011
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30% of all restaurant searches are done on a mobile phone. Google Internal Data 2011
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51% of business travelers use mobile devices to get travel information, more than double the rate of two years ago. Google/OTX, The Traveler's Road to Decision 2011
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In 2010, 58% of auto shoppers decided on a make and model in less than one month's time, versus just 34% a year ago. Automotive Shopping Behavior Study, Aug 2011
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Smartphone adoption among moms has risen 64% in less than two years. BabyCenter 21st Century Mom Insight Series 2011 Mobile Mom Report
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46% of personal travelers are watching travel-related videos, versus 36% two years ago. Google/OTX, The Traveler's Road to Decision 2011
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Hispanics represent 55% of the population growth in the U.S. 1 in 4 babies born in this country are Hispanic. BabyCenter 21st Century Mom Insight Series Hispanic Acculturation Study
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83% of beauty product consumers searched online as a direct result of seeing a magazine print ad. Role of the Online Channel in the Beauty Research Process
