Drive Innovation
-
16% of the daily queries on Google have never been seen before. Google Internal Data 2011
-
Only 33% of advertisers have a mobile optimized website Google/Ipsos/TNS, Global Perspectives: The Smartphone User & The Mobile Marketer, Jun 2011
Drive Online Conversion
-
Over 89% of traffic generated by search ads is not replaced by organic search when ads are paused Google, Search Ads Pause Study, Global, Jul 2011
-
Two-line sitelinks increase click-through rates by more than 30%*. Google Internal Data 2011, *Compared to standard Adwords ads
Engage Your Audience
-
Only about 10% of the population will always skip ads. Google/YouTube/Ipsos Study: TrueView Ads: Getting Viewers to Watch, Not Skip, U.S., Feb 2012
-
Recommendations from other people account for 60% of all video clicks from the YouTube homepage. The YouTube Recommendation System, Sept 2011
-
U.S. consumers exposed to a YouTube homepage ad are 437% more likely to engage in a key brand activity on the same day than those unexposed. Google, Impact of YouTube Homepages On Brand Engagement, U.S., Dec 2010
Increase Offline Sales
-
Online researching contributes to offline applications: 12% of all online researchers of deposit account information apply at a branch. Understanding Deposit Account Researchers Google/Compete, Aug 2010
-
The average online research to offline purchase conversion rate for auto parts is 85%. Google, Automotive Aftermarket Study 2010, U.S., Nov 2010
Launch New Product
-
Search directly drove 25% of all online U.S. device purchases. Value of Search for Wireless Product Launches Study, Google/Compete, US, March 2010
Measure & Analyze
-
88% of US companies over 100 employees will use social media for marketing by 2012. eMarketer, November 2010
-
Adding seller ratings to a search ad can boost CTR by over 10% . Google Internal Data, Q3 2010
-
In the last 4 years, the web has gone from 100 million websites to 250 million. Netcraft, Dec 2010
-
Including location or phone information in a search ad increases CTR 6-8%. Google Internal Data, Q4 2010
-
There are 309.712 million people in the U.S. Google Public Data Explorer, 2010
-
Two-line sitelinks increase click-through rates by more than 30%*. Google Internal Data 2011, *Compared to standard Adwords ads
-
US advertisers will spend $14.38 billion on paid search in 2011, compared with $12.33 billion on display. eMarketer, June 2011
-
US online advertising spending is shooting upward, passing the $30 billion mark in 2011, and approaching $50 billion in 2015. eMarketer, June 2011
Optimize Media Mix
-
Advertisers achieve a 7:1 ROI on search marketing McKinsey & Co., The Impact of Internet Technologies: Search, Global, Jul 2011
Reach Target Consumers
-
Hispanics represent 55% of the population growth in the U.S. 1 in 4 babies born in this country are Hispanic. BabyCenter 21st Century Mom Insight Series Hispanic Acculturation Study
-
Smartphone adoption among U.S. moms has risen 64% in less than two years. BabyCenter 21st Century Mom Insight Series 2011 Mobile Mom Report
Understand Consumer Behavior
-
1 in 3 would rather give up television than be deprived of their smartphones. Our Mobile Planet: US, Google/Ipsos OTX, May 2012
-
30% of all U.S. restaurant searches are done on a mobile phone. Google Internal Data 2011
-
31% of African Americans click through on mobile ads to retailer sites (vs. 21% of the population average). Google/GlobalHue/OTX, Five Truths of the Digital African American Consumer, Jun 2011
-
31% of Americans own a smartphone. ourmobileplanet.com
-
43% of U.S. adults say that they’d be willing to give up beer for a month if it meant they could keep accessing the Internet on their smartphones. 36% said they’d be willing to give up chocolate. Google/OTX, The Mobile Movement, U.S, Apr 2011
-
46% of personal travelers are watching travel-related videos, versus 36% two years ago. Google/OTX, The Traveler's Road to Decision 2011
-
51% of business travelers use mobile devices to get travel information, more than double the rate of two years ago. Google/OTX, The Traveler's Road to Decision 2011
-
53% of searchers purchase as a result of a smartphone search in the U.S. Google/OTX, The Mobile Movement, U.S, Apr 2011
-
57% of people talk more online than they do in real life. Alex Trimpe via Ogilvy — February 21, 2011, ThinkQuarterly, Google
-
57% of U.S. Hispanics who visit video sites share videos. Four Truths About US Hispanic Consumers, U.S., Oct 2010
-
70% of smartphone users use their device while shopping in-store. Google/OTX, The Mobile Movement, U.S, Apr 2011
-
71% of U.S. smartphone users have searched after seeing an ad. Google/OTX, The Mobile Movement, U.S, Apr 2011
-
75.5% of the US population uses the internet. eMarketer, January 2011
-
82.6% of internet users use search. eMarketer, July 2011
-
83% of beauty product consumers searched online as a direct result of seeing a magazine print ad. Role of the Online Channel in the Beauty Research Process
-
93% of U.S. Hispanics use mobile phones regularly. Four Truths About US Hispanic Consumers, U.S., Oct 2010
-
American millennials engage in over 14 different internet activities while those ages 65+ engage in mainly 7. Generations Online, Pew Internet 2010
-
Beach vacations are considered by more than half of Americans. Adweek, Data Points: Summer Travel, U.S., Jul. 2012
-
By 2012 internet video will account for over 50% of consumer internet traffic in the U.S. Cisco, Jun 2011
-
Every minute, more than 500 tweets contain YouTube links. YouTube Press Statistics, 2011
-
Hispanics represent 55% of the population growth in the U.S. 1 in 4 babies born in this country are Hispanic. BabyCenter 21st Century Mom Insight Series Hispanic Acculturation Study
-
In 2010, 58% of auto shoppers decided on a make and model in less than one month's time, versus just 34% a year ago. Automotive Shopping Behavior Study, Aug 2011
-
In 2011, the average U.S. shopper consults 10.4 sources prior to purchase, twice as many as year ago. Google/Shopper Sciences, Zero Moment of Truth Macro Study, U.S., Apr 2011
-
Las Vegas was the top domestic summer destination of 2012 by query volume. Adweek, Data Points: Summer Travel, U.S., Jul. 2012
-
More than 13 million hours of video were uploaded to YouTube in 2010. YouTube Press Statistics, 2011
-
Nearly 50% of US internet users will redeem an online coupon this year. eMarketer, May 2011
-
Only about 10% of the population will always skip ads. Google/YouTube/Ipsos Study: TrueView Ads: Getting Viewers to Watch, Not Skip, U.S., Feb 2012
-
Over 3 billion videos are viewed each day on YouTube. YouTube Press Statistics, 2011
-
Over half of all online toy shoppers research on online retailer or mass merchant sites. Google/Compete, The Role of Digital in the Toy Shopper's Journey, US Dec 2011
-
Search activity doubles after becoming a mom: U.S. moms conduct 21 searches per week (vs. 11 for non-moms). Four Truths About Moms and Search, U.S., Dec 2009
-
Smartphone adoption among U.S. moms has risen 64% in less than two years. BabyCenter 21st Century Mom Insight Series 2011 Mobile Mom Report
-
Smartphones have become so indispensable to our daily lives that 80% never leave home without their phones in hand Our Mobile Planet: US, Google/Ipsos OTX, May 2012
-
There are 191.4M search users. eMarketer, July 2011
-
There are 237.2M mobile phone users. eMarketer, August 2011
-
There are 27M African-American Internet users. Google/GlobalHue/OTX, Five Truths of the Digital African American Consumer, Jun 2011
-
There are 90.1 million smartphone users, 29% of the population. eMarketer, August 2011
-
There is 48 hours of video uploaded every minute to YouTube. YouTube Press Statistics, 2011
-
There will be 79.1 million US mobile social network users in 2015, up from 49.4 million in 2011. eMarketer, December 2010
-
There will be 81.3 million tablets sold worldwide in 2012, up from 15.7 million in 2010. eMarketer, December 2010
-
U.S. online video advertising spending will grow 52.1% to $2.16 billion in 2011, before reaching $7.11 billion in 2015. eMarketer, June 2011
-
YouTube Mobile gets 400 million views a day. YouTube Press Statistics, 2011
-
YouTube searches represent close to a third of total search activity for game titles. Google, Kinecting the Click, U.S., Sept 2011
Understand Market Behavior
-
Phones aren’t just for making calls anymore: 62% of smartphone Internet users have gone online everyday in the past week. Our Mobile Planet: US, Google/Ipsos OTX, May 2012
