Cross Media
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71% of U.S. smartphone users have searched after seeing an ad. Google/OTX, The Mobile Movement, U.S, Apr 2011
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In 2011, the average U.S. shopper consults 10.4 sources prior to purchase, twice as many as year ago. Google/Shopper Sciences, Zero Moment of Truth Macro Study, U.S., Apr 2011
Display
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US advertisers will spend $14.38 billion on paid search in 2011, compared with $12.33 billion on display. eMarketer, June 2011
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On the DoubleClick Ad Exchange, real time bidding (RTB) represents 66% of transactions that occur daily. Google, Watch This Space, 2011
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By 2015, we expect that 50% of all display ads will be rich media ads. Google, Watch This Space, 2011
Mobile
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71% of U.S. smartphone users have searched after seeing an ad. Google/OTX, The Mobile Movement, U.S, Apr 2011
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53% of searchers purchase as a result of a smartphone search in the U.S. Google/OTX, The Mobile Movement, U.S, Apr 2011
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70% of smartphone users use their device while shopping in-store. Google/OTX, The Mobile Movement, U.S, Apr 2011
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31% of Americans own a smartphone. ourmobileplanet.com
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Only 33% of advertisers have a mobile optimized website Google/Ipsos/TNS, Global Perspectives: The Smartphone User & The Mobile Marketer, Jun 2011
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There are 237.2M mobile phone users. eMarketer, August 2011
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There are 90.1 million smartphone users, 29% of the population. eMarketer, August 2011
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There will be 81.3 million tablets sold worldwide in 2012, up from 15.7 million in 2010. eMarketer, December 2010
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93% of U.S. Hispanics use mobile phones regularly. Four Truths About US Hispanic Consumers, U.S., Oct 2010
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43% of U.S. adults say that they’d be willing to give up beer for a month if it meant they could keep accessing the Internet on their smartphones. 36% said they’d be willing to give up chocolate. Google/OTX, The Mobile Movement, U.S, Apr 2011
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Mobile advertising spending will top $1 billion for the first time in 2011, before reaching $4.39 billion in 2015. eMarketer, September 2011
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51% of business travelers use mobile devices to get travel information, more than double the rate of two years ago. Google/OTX, The Traveler's Road to Decision 2011
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Smartphone adoption among U.S. moms has risen 64% in less than two years. BabyCenter 21st Century Mom Insight Series 2011 Mobile Mom Report
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Mobile searches for primetime entertainment decline immediately following the premiere with a drop-off of over 30%. For the finale, when mobile search levels surge to 175% of the premiere’s volume. Google, Searching for Primetime Engagement, US Jan 2012
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Smartphones have become so indispensable to our daily lives that 80% never leave home without their phones in hand Our Mobile Planet: US, Google/Ipsos OTX, May 2012
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Phones aren’t just for making calls anymore: 62% of smartphone Internet users have gone online everyday in the past week. Our Mobile Planet: US, Google/Ipsos OTX, May 2012
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1 in 3 would rather give up television than be deprived of their smartphones. Our Mobile Planet: US, Google/Ipsos OTX, May 2012
Search
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Over 89% of traffic generated by search ads is not replaced by organic search when ads are paused Google, Search Ads Pause Study, Global, Jul 2011
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Advertisers achieve a 7:1 ROI on search marketing McKinsey & Co., The Impact of Internet Technologies: Search, Global, Jul 2011
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There are 191.4M search users. eMarketer, July 2011
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82.6% of internet users use search. eMarketer, July 2011
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US advertisers will spend $14.38 billion on paid search in 2011, compared with $12.33 billion on display. eMarketer, June 2011
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Search activity doubles after becoming a mom: U.S. moms conduct 21 searches per week (vs. 11 for non-moms). Four Truths About Moms and Search, U.S., Dec 2009
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Including location or phone information in a search ad increases CTR 6-8%. Google Internal Data, Q4 2010
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Adding seller ratings to a search ad can boost CTR by over 10% . Google Internal Data, Q3 2010
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Two-line sitelinks increase click-through rates by more than 30%*. Google Internal Data 2011, *Compared to standard Adwords ads
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16% of the daily queries on Google have never been seen before. Google Internal Data 2011
Social
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There will be 79.1 million US mobile social network users in 2015, up from 49.4 million in 2011. eMarketer, December 2010
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88% of US companies over 100 employees will use social media for marketing by 2012. eMarketer, November 2010
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Every minute, more than 500 tweets contain YouTube links. YouTube Press Statistics, 2011
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57% of people talk more online than they do in real life. Alex Trimpe via Ogilvy — February 21, 2011, ThinkQuarterly, Google
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Recommendations from other people account for 60% of all video clicks from the YouTube homepage. The YouTube Recommendation System, Sept 2011
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Over 50% of the top 100 brands got on the G+ platform in the first few weeks of launch.
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The +1 button now appears over 5B times per day across over 1M sites across the web. Google Internal data, Jan 2012
Video
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U.S. consumers exposed to a YouTube homepage ad are 437% more likely to engage in a key brand activity on the same day than those unexposed. Google, Impact of YouTube Homepages On Brand Engagement, U.S., Dec 2010
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By 2012 internet video will account for over 50% of consumer internet traffic in the U.S. Cisco, Jun 2011
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YouTube searches represent close to a third of total search activity for game titles. Google, Kinecting the Click, U.S., Sept 2011
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57% of U.S. Hispanics who visit video sites share videos. Four Truths About US Hispanic Consumers, U.S., Oct 2010
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YouTube Mobile gets 400 million views a day. YouTube Press Statistics, 2011
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More than 13 million hours of video were uploaded to YouTube in 2010. YouTube Press Statistics, 2011
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There is 48 hours of video uploaded every minute to YouTube. YouTube Press Statistics, 2011
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Over 3 billion videos are viewed each day on YouTube. YouTube Press Statistics, 2011
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U.S. online video advertising spending will grow 52.1% to $2.16 billion in 2011, before reaching $7.11 billion in 2015. eMarketer, June 2011
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46% of personal travelers are watching travel-related videos, versus 36% two years ago. Google/OTX, The Traveler's Road to Decision 2011
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Only about 10% of the population will always skip ads. Google/YouTube/Ipsos Study: TrueView Ads: Getting Viewers to Watch, Not Skip, U.S., Feb 2012
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In 48 seconds of uploads to YouTube, a bamboo plant grows 6 feet. www.onehourpersecond.com
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In 1 minute 3 seconds of uploads to YouTube, 1 million babies are born. www.onehourpersecond.com
