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Our Mobile Planet 2012
5 / 2012
The mobile movement is a global phenomenon with smartphone adoption increasing worldwide. Smartphones are becoming indispensable to our daily lives and transforming core consumer behavior. The adoption of smartphones has given rise to a massive shift in consumer behavior.
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The Mobile Playbook: The Busy Executive’s Guide to Winning with Mobile
4 / 2012
As Google’s definitive new resource on mobile for clients and agencies, The Mobile Playbook poses 5 questions every client should ask to win the moments that matter, make better decisions, and go bigger, faster with mobile. Best viewed on tablet.
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Build a Mobile Site in a Matter of Minutes
4 / 2012
Google's GoMo program has expanded and now offers a DIY mobile website builder in partnership with DudaMobile. The tool offers free hosting for a year, professional templates, and premium features like "click to call" and mobile maps.
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A Marketer's Playbook to Master Attribution Modeling
4 / 2012
Make more accurate investment decisions and distribute credit to all of the elements of your digital marketing program.
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Organic Search Results and their Impact on Paid Search Ads
3 / 2012
What role does an advertisers' organic search position and paid position have on their overall click performance?
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Valentine's Day Consumer Insights 2012
1 / 2012
What consumers are searching for (other than love, of course!) for Valentine's Day.
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Insights from CES 2012
1 / 2012
Can search trends predict the next hottest device consumers will be buying in 2012?
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The Speed Issue of Think Quarterly
1 / 2012
The world is moving faster than ever before, bringing us instant access and split-second connections to people and information. The Interactive guessing game "Race to the Top" allows you to test your viral video knowledge, using data from YouTube:
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How the World Searched
12 / 2011
The most popular and the fastest rising terms—the terms with the highest growth in 2011—in many categories across many countries around the world.
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Better Together: YouTube and TV Ads
12 / 2011
Do users engage with online pre-roll ads the same way they do with TV ads?