Learnings from Holiday 2010 for 2011
Online holiday shopping is turning into a year-round endeavor for consumers - and a year-round challenge for marketers.
Here are a few holiday e-commerce trends we noticed last year:
- Over 1/3 of consumers start their holiday shopping by May.
- Last year holiday shopping produced six days in which online sales hit one billion dollars (up from three in 2009).
- 70% of smartphone owners use their phones in-store while holiday shopping.
What online shopping trends will matter most this holiday season? Explore this section to learn more of the latest trends and thinking.
'Tis the season to shop -- online, according to a survey study with OTX. More people shopped ... Preview this Research Study
Insights from Google and OTX on what trends emerged during the 2010 holiday shopping season, including:50% of ... Preview this Research Study
What did we learn from the 2009 holiday shopping season, and how do we use it to ... Preview this Research Study
"A slight majority of internet users surveyed by Google reported that they would research items on the ... Read on eMarketer (External Site)
"Take an exclusive look at what products Google says are already burning up the Internet 14 weeks ... Read on CNN.com (External Site)
"Searches on 3D TVs rose ten times in 2010 compared with 2009. Consumers looking for flip camcorders ... Read on MediaPost (External Site)
Holiday Consumer Intentions Webinar
7 tips to help increase your holiday sales.
The Smart Shopper: Constantly Connected
The Smart Shopper is constantly connected and values online information. He/she researches online then shops in-store, and uses a smartphone while shopping.
Think Holiday: Sizzle Reel
Highlights from the Think Holiday event.