Learnings from Holiday 2010 for 2011

Online holiday shopping is turning into a year-round endeavor for consumers - and a year-round challenge for marketers.

Here are a few holiday e-commerce trends we noticed last year:

Over 1/3 of consumers start their holiday shopping by May.
Last year holiday shopping produced six days in which online sales hit one billion dollars (up from three in 2009).
70% of smartphone owners use their phones in-store while holiday shopping.

What online shopping trends will matter most this holiday season? Explore this section to learn more of the latest trends and thinking.

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