Insights from CES 2012
Can search trends predict the next hottest device consumers will be buying in 2012?
Consumers are searching primarily for products and product reviews on Google.com and YouTube to learn more about new launches during CES. Google looks at queries, keywords and YouTube video trends to find the stand out performers that we'll all be watching closely through 2012:
- Among top launches, the Nokia Lumia was the most frequent 2012 product searched in a single session.
- The ASUS Eee Pad and Transformer Prime were cross-researched on Google.com most often with the Nokia Lumia 900.
- User activity on Youtube showed top term Nokia Lumia with 1.3 million video views (for TV ad alone).The ASUS Eee Pad had ~400K video views for review and there were about ~540K views for “Ipads2 vs ASUS”.
Related Studies
-
The Role of Video in the Tech Purchase ...
We partnered with Compete to understand the role of video in today's tech research process and purchase ... Preview this Research Study
-
Understanding Tablet Device Users
What are users doing on their tablets? And what aren't they doing? AdMob conducted a study across ... Preview this Research Study
-
The Role of Video in the Tablet Purchase ...
More than half of all tablet shoppers use videos while researching and shopping. We partnered with Compete ... Preview this Research Study
-
The Role of Video in the Smartphone Purchase ...
39% of smartphone shoppers use videos while researching and shopping. We partnered with Compete to understand the ... Preview this Research Study
Related Articles
-
Start-Up Speed
Big business is traditionally slow business. But if you want to up your velocity, why not go ... Read on Think Quarterly (External Site)
-
Search Data Reveal That When the Sun Goes ...
"The data show that during the workday users are searching from their computers and they use smartphones ... Read on Google Mobile Ads Blog (External Site)
