Kinecting the Click

Search says the game is on.

Google analyzed game consumption through the lens of search and identified the following trends to help publishers engage with gamers:

Publishers are capitalizing on the way gamers consume video game content and transitioning from "games-as-product" to "games-as-service" companies.
Search trends indicate a surge of consumer interest in gaming genres like football games, basketball games, Disney games and MMOs among others.
YouTube searches represent close to a third of total search activity for game titles. Trailer viewership and engagement remains strong.

Browse all the recent entertainment industry research below and get ready to get your game on!

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