Moms Know Search

Every seven seconds another baby is born, along with another of the prime demographic targets otherwise known as mothers.

How and why do moms use web search? We partnered with BabyCenter and OTX to find out. Herewith, a few tidbits:

  1. The Stork Delivers Search
  2. Moms Become Black Belts in Search
  3. Search is Moms’ GPS to Store
  4. Search is Moms’ Back Up Brain

Below are some more of the work we and our partners have done to learn more about online moms.