Moms Know Search
Every seven seconds another baby is born, along with another of the prime demographic targets otherwise known as mothers.
How and why do moms use web search? We partnered with BabyCenter and OTX to find out. Herewith, a few tidbits:
- The Stork Delivers Search
- Moms Become Black Belts in Search
- Search is Moms’ GPS to Store
- Search is Moms’ Back Up Brain
Below are some more of the work we and our partners have done to learn more about online moms.
71% of moms visit sites within the Google Display Network every day. Learn how this audience can ... Preview this Research Study
Feeding your kids is important. So how are moms using search to aid in the grocery shopping ... Preview this Research Study
How are moms using search to promote health and wellness for their families? This study in partnership ... Preview this Research Study
Moms are more influential than ever in the home and online. This OTX/BabyCenter study found these insights ... Preview this Research Study
"In fact, moms are using Search more than any other online activity, even more than email, with ... Read on Reprisemedia (External Site)
"Marketers who target moms must adapt their online strategies to meet their needs. " Read on eM+C (External Site)
"Over a third of moms don’t make it past the top section of the first page of ... Read on WebProNews (External Site)
The future of moms and social
Tina Sharkey of BabyCenter shares what's in store for moms and social for the future.
Advice for Marketers Seeking Moms
Lisa Mann of Kraft shares advice to fellow marketers trying to reach moms.
Tips on Integrating Online and Offline to Target Moms
Patrick Kraus, Director of Pampers, N.A. shares how to best integrate online and offline efforts for moms.