A Multi-Screen Approach

Smart advertisers are already running integrated digital campaigns. Check out these case studies to learn how a multi-platform approach can increase brand awareness and brand engagement:

• Cross screen research conducted in Nielsen Media Labs proved that for groups that saw a Volvo ad across all screens -TV, PC, smartphone and tablet - the brand recall jumps dramatically to 74%. (vs. 50% for TV only).
• Reebok experienced over 131% lift in brand response conversions after extending its video creative across all digital screens - PCs, mobile phones and tablets - to promote RealFlex.
• Delta Air Lines successfully targeted business travelers across mobile devices and networks with interactive mobile video units. The campaign doubled awareness, consideration intent and association with business elite services.
• The adidas' "All-In" campaign video, featured above, generated over 2 million views by adapting their video creative for engagement across PCs, smartphones and tablets.

Learn more about cross-screen synergies from the related case studies, tools and videos below.