From Online to Store
Do online campaigns really produce in-store sales?
We conducted two case studies with the help of Nielsen and APT. Here’s what we learned:
- Consumers who saw Quakers' "Awaken Your Senses" ads on the Google Display Network and YouTube bought 9% more Quaker Instant Oatmeal.
- When HP used Google's paid search to connect users to specific retailer deals, they generated $5.30 in sales for every $1.00 they spent on search media.
Dive deeper into these studies and videos to further explore the online-to-store connection.