Our Mobile Planet 2012

The mobile movement is a global phenomenon with smartphone adoption increasing worldwide. Smartphones are becoming indispensable to our daily lives and transforming core consumer behavior. The adoption of smartphones has given rise to a massive shift in consumer behavior.

Get the Executive Summary with Our Mobile Planet Country Reports. Learn the key findings on how smartphones have transformed core consumer behavior, from how we shop, keep ourselves entertained and navigate the world.
Explore Smartphone Behavior Around the World. Reports are available for countries around the world in the most recent 2012 wave of research.
Access the Raw Data and Create Custom Graphs on the Our Mobile Planet Website. After viewing the Country Reports, visit www.thinkwithgoogle.com/mobileplanet to create custom graphs and to download the data behind the reports.