Search Ads Pause
What happens when paid search ads are paused? Learn from our search experiment.
Google researchers conducted more than 400 studies on the effect of “search ad pauses.” We found:
- Over 89% of traffic generated by search ads is not replaced by organic search results when ads are paused.
- Results are similar across verticals, among the broadest sample of consumers, and regardless of industry.
- 9 out of 10 visits to advertiser sites would never happen in the absence of related search ad campaigns.
Read the full Search Ads Pause whitepaper below, and share this page to spread the learnings.