The Light TV Viewer
How can marketers reach the light TV viewer?
2012 Google/Nielsen research reveals that light TV viewers are young, well educated, affluent, and more influential than the average tv viewer, yet TV ads fail to reach 63% of light TV viewers. So how can marketers get their marketing messages to this valuable audience? Google conducted a series of new cross-media studies for TV and six YouTube/GDN campaigns to test how shifting ad spend from TV to online can, both more effectively and more efficiently, reach the light TV viewer.
Check out the summary video, related macro study and related case studies to learn more.