The Light TV Viewer
How can marketers reach the light TV viewer?
2012 Google/Nielsen research reveals that light TV viewers are young, well educated, affluent, and more influential than the average tv viewer, yet TV ads fail to reach 63% of light TV viewers. So how can marketers get their marketing messages to this valuable audience? Google conducted a series of new cross-media studies for TV and six YouTube/GDN campaigns to test how shifting ad spend from TV to online can, both more effectively and more efficiently, reach the light TV viewer.
Check out the summary video, related macro study and related case studies to learn more.
Related Studies
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Light TV Viewers in 2012: A Major Shift ...
At the end of 2011, several signs seemed to indicate that younger viewers were watching less TV ... Preview this Research Study
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Reebok Incremental Research study
Did you know? There are 4.6x more light TV viewers than heavy TV viewers in the male ... Preview this Case Study
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T-Mobile Reaches the Light TV Viewer on Google ...
U.S. consumers in homes with broadband Internet and free, broadcast TV stream video twice as much as ... Preview this Case Study
Related Trends & Insights
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Better Together: YouTube and TV Ads
Do users engage with online pre-roll ads the same way they do with TV ads? Read More
Related Tools & Infographics
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Younger Viewers Say Hello To YouTube In 2012
As more consumers reach for their smartphones, tablets and laptops for news and entertainment, there’s a new ... Explore
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YouTube and TV are Better Together Infographic
A quick visual summary around the results of a YouTube/Ipsos study that demonstrates how recall rate for ... Explore