YouTube Ads Leaderboard February 2013

Ads People Choose

Youtube Ads Leaderboard

We're excited to present the YouTube Ads Leaderboard for February 2013 - a collection of ads people chose to watch and share this month. You'll notice that ads from the big game charted high in February, showing how brands can capture attention on YouTube far beyond the initial broadcast. We also love seeing Pepsi's Jeff Gordon Harlem Shake video on the list, as it's a great demonstration of how brands can benefit by joining in on the fun.

As with prior Leaderboards, we determine this list by looking at ads uploaded within the month that that most moved audiences through a winning combination of promotion (paid ads) and popularity (organic views). Check back each month for a new list!

number position
company logo
PlayStation 4

Uploaded 2/20/13 by PlayStation


Creative Agency: Sony Computer Entertain...
Media: Deutsch Inc.

views

26,296,340


number position
company logo
Samsung Mobile USA - The Next Big Thing

Uploaded 2/2/13 by samsungmobileusa


Creative Agency: 72andsunny
Media: Starcom

views

21,382,135

number position
company logo
Official Ram Trucks Super Bowl Commercial "Farmer"

Uploaded 2/3/13 by ram


Creative Agency: The Richards Group
Media: Universal McCann Detroit

views

14,093,015

number position
company logo
Jeep® "Whole Again" SUPER BOWL OFFICIAL COMMERCIAL

Uploaded 2/3/13 by thejeepchannel


Creative Agency: Global Hue
Media: Universal McCann Detroit

views

7,484,985

number position
company logo
Harlem Shake (Jeff Gordon Edition)

Uploaded 2/14/13 by Pepsi


Creative Agency: Funny or Die
Media: OMD/Resolution Media

views

5,525,843

number position
company logo
Find New Roads Anthem :90 HD | Chevy Commercials | Chevrolet

Uploaded 2/10/13 by Chevrolet


Creative Agency: Commonwealth
Media: Carat

views

4,231,650

number position
company logo
OREO Separator Machine #1 - Creator: Physicist David Neevel

Uploaded 2/26/13 by Oreo


Creative Agency: Wieden+Kennedy
Media: MediaVest Worldwide, Inc.

views

3,394,974

number position
company logo
Find New Roads Anthem :60 HD | Chevy Commercials | Chevrolet

Uploaded 1/23/13 by Chevrolet


Creative Agency: Commonwealth
Media: Carat

views

2,626,904

number position
company logo
Pepsi NEXT - Behind the Scenes at #CokeChase

Uploaded 2/3/13 by Pepsi


Creative Agency: Funny or Die
Media: OMD/Resolution Media

views

2,307,260

number position
company logo
OREO - Whisper Fight

Uploaded 2/3/13 by Oreo


Creative Agency: Wieden+Kennedy
Media: MediaVest Worldwide, Inc.

views

2,301,289

View count as of 03/4/13

The YouTube Ads Leaderboard is determined by an algorithm that factors in paid views, organic views and view rate (how much of a video people chose to watch).

For additional coverage of the YouTube Ads Leaderboard, go to Adweek.com