YouTube Ads Leaderboard February 2013
Ads People Choose
We're excited to present the YouTube Ads Leaderboard for February 2013 - a collection of ads people chose to watch and share this month. You'll notice that ads from the big game charted high in February, showing how brands can capture attention on YouTube far beyond the initial broadcast. We also love seeing Pepsi's Jeff Gordon Harlem Shake video on the list, as it's a great demonstration of how brands can benefit by joining in on the fun.
As with prior Leaderboards, we determine this list by looking at ads uploaded within the month that that most moved audiences through a winning combination of promotion (paid ads) and popularity (organic views). Check back each month for a new list!
Uploaded 2/20/13 by PlayStation
Media: Deutsch Inc.
views
26,296,340
Uploaded 2/2/13 by samsungmobileusa
Media: Starcom
views
21,382,135
Uploaded 2/3/13 by ram
Media: Universal McCann Detroit
views
14,093,015
Uploaded 2/3/13 by thejeepchannel
Media: Universal McCann Detroit
views
7,484,985
Uploaded 2/14/13 by Pepsi
Media: OMD/Resolution Media
views
5,525,843
Uploaded 2/10/13 by Chevrolet
views
4,231,650
Uploaded 2/26/13 by Oreo
Media: MediaVest Worldwide, Inc.
views
3,394,974
Uploaded 1/23/13 by Chevrolet
Media: Carat
views
2,626,904
Uploaded 2/3/13 by Pepsi
views
2,307,260
Uploaded 2/3/13 by Oreo
Media: MediaVest Worldwide, Inc.
views
2,301,289
View count as of 03/4/13
The YouTube Ads Leaderboard is determined by an algorithm that factors in paid views, organic views and view rate (how much of a video people chose to watch).
For additional coverage of the YouTube Ads Leaderboard, go to Adweek.com