1 / 2013by Andrew Essex, Co-Founder and CEO, Droga5
As we head into the new year, Droga5 CEO Andrew Essex looks back at the time-wasting technologies that he hopes digital will re-invent for the better.
12 / 2012with John Battelle, Founder and Executive Chairman, Federated Media Publishing
This series explores the impact of the web on how brands are built today. John Battelle, Founder and Executive Chairman of Federated Media Publishing, explains why brands need to join, guide, and lead the conversations that shape their perception online.
11 / 2012By Leonard M. Lodish, Leader of the Wharton Global Consulting Practicum and Samuel R. Harrell Marketing Professor at the Wharton School
Leonard M. Lodish, Leader of the Wharton Global Consulting Practicum shares insights around the ability to disaggregate customer acquisition from other customer data to truly determine long-term customer value.
11 / 2012with Wendy Clark, SVP Integrated Marketing Communications and Capabilities at Coca-Cola
In this Think with Google Forum article, Wendy Clark, SVP Integrated Marketing Communications and Capabilities at Coca-Cola, shares some brand secrets around 'dynamic storytelling' and what it means to put 'digital first'.
10 / 2012By Kevin Werbach, Associate Professor of Legal Studies at The Wharton School
Kevin Werbach, Associate Professor of Legal Studies & Business Ethics at the Wharton School, shares a surprising source for inspiration: video games in this Think with Google Forum post. Learn how to start thinking of your customers as players.
10 / 2012with Andrew Keller, CEO, CP+B
Andrew Keller, Chief Executive of ad agency Crispin Porter + Bogusky, explains how digital technology has changed the social contract between consumers and brands.
9 / 2012By Shawndra Hill, Assistant Professor in Operations and Information Management at the Wharton School
"Social TV" - the integration of social media content into TV programming and advertising to better engage audiences with shows and fellow viewers - is one of the hottest, and the most fun, social media applications today. Google invites Shawndra Hill from Wharton to share the impact of social TV.
9 / 2012with Joey Bergstein, CMO, Seventh Generation
The Chief Marketing Officer of eco-friendly megabrand Seventh Generation explains why his entire budget goes to digital and where he's placing his bets.
8 / 2012By Eric T. Bradlow, Vice-Dean and Director, Wharton Doctoral Programs, and Co-Director, Wharton Customer Analytics Initiative
Gone are the days when monthly sales figures, quarterly satisfaction surveys and the occasional conjoint study were our only sources of raw data. Today we are overwhelmed with new potential data sources, bringing with them new opportunities for finding business insights faster and more economically.
8 / 2012with Gareth Kay, Chief Strategy Officer at Goodby, Silverstein and Partners
Gareth Kay, Chief Strategy Officer at Goodby, Silverstein and Partners talks about the importance of story telling and how to design gaps in your communications to allow for participation.