Research Library
Welcome to our multi-media library of custom research from Google and select partners, case studies, interviews with thought leaders, soundbites from our many industry events, and more. It's designed to arm marketers and agencies with knowledge and proof points to move their businesses forward. Everything's free and on-demand — pick a topic and browse away!
Featured Studies
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Understanding Today's Mobile Device Shopper
The mobile device world is in a state of unprecedented acceleration--so how are consumers navigating this dizzying marketplace? A study by Google and Compete has found:
- Half of consumers don't know what 4G technology is nor which carriers offer ...
Preview the Study Download: PDF , PPT
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The Wireline Study 2011
What's more frustrating these days than unreliable internet connection? We wanted to know, how do consumers choose their internet providers for their home? What kind of research goes into the decision making process? With Compete, we found the following ...
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2011 Holiday Consumer Intentions
Signs point to positive retail growth for the holidays: October same-store sales were on the rise, traffic to top retail sites have increased 10% vs. 2010, and FedEx anticipates a 12% increase in holiday shipments vs. year ago. We asked ...
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The Zero Moment of Truth Macro Study
Consumer decision-making prior to the actual moment of in-store or online purchase -- the so-called "Zero Moment of Truth" -- has become increasingly relevant. Google partnered with Shopper Sciences to identify what's shaping consumer decisions on this path to purchase. Some ...
Preview the Study Download: PDF , PPT
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Post Holiday Learnings for 2012
We are beginning to develop a strong understanding of how shoppers engage with their mobile devices and tablets as they make their purchase decisions. We partnered with Ipsos during the 2011 holiday shopping season to uncover the following interesting behaviors ...
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Global Insights on Smartphone Users & Mobile Marketers
Google partners up with the Mobile Marketing Association to understand how different countries differ in mobile usage and where mobile marketers are headed. We found:
- In Japan, the average consumer has 45 mobile apps installed on their phone, compared to ...
Preview the Study Download: PDF , PPT
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The Role of Video in the Smartphone Purchase Process
39% of smartphone shoppers use videos while researching and shopping. We partnered with Compete to understand the role of video in today's smartphone research process and purchase journey and found that as a direct result of viewing smartphone product ...
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The Role of Video in the Tablet Purchase Process
More than half of all tablet shoppers use videos while researching and shopping. We partnered with Compete to understand the role of video in the tablet research process and purchase journey and found:
- As a direct result of viewing tablet ...
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Searching for Primetime Engagement
With the proliferation of cable networks, and the rise of disruptive models such as UGC, streaming video on-demand and mobile video, it's important for broadcast networks to understand new primetime engagement by looking at a metric we call Search ...
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TrueView Ads: Getting Viewers to Watch, Not Skip
With online video, TV, cable and smart mobile devices, viewers can tailor entertainment to their own needs—video when they want it and where they want it. If you're an advertiser, how do you get someone's undivided attention ...
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The Role of Digital in the Toy Shopper's Journey
Gifters are always on the search for the best toys that will put smiles on those little faces. More than 68% of all toy sales are influenced by the web. We wanted to understand just what kind of role does ...
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Search Ads Pause Study
Think search ads aren’t necessary when organic presence is high? Think again. Google observed what happened to organic clicks when paid search ads were paused in over 400 accounts across four countries. Using a statistical model to estimate the ...
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Featured Videos
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The Evolution of the Consumer
Interview
The Evolution of the Consumer
Kyle Keogh, Industry Director of the Technology sector at Google, discusses how the consumer has changed over time because the consumer has more choice. He recommends focusing on your consumer strategy, rather than digital, mobile or social, to get them ...
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Understand the User, Understand the Magic, Connect the Two
Interview
Understand the User, Understand the Magic, Connect the Two
Ed Sanders, Group Marketing Manager - Creative Lab at Google, discusses in an interview marketing today, and the importance of understanding the user, understand the magic and connect the two.
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Google Multi-Platform Case Study: Adidas
Case Study
Google Multi-Platform Case Study: Adidas
adidas, in partnership with Carat, worked with Google to extend their video brand message to digital. With Google’s unique cross-channel capabilities, adidas was able to extend its video creative across all digital platforms, adapting them for engagement across PCs, smartphones ...
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Think Health 2011 Sizzle Reel
Highlights
Think Health 2011 Sizzle Reel
Experience the highlights of this year's Think Health event.
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Mobile's Importance for Retailers
Interview
Mobile's Importance for Retailers
Ramy Mora, VP of Interactive Marketing at Macy's, talks about the importance of mobile for retailers today. He discusses how it helps the retailer reach the consumer at the perfect point of interaction and allows the retailer to personalize the ...
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YouTube Rewind 2011
Highlights
YouTube Rewind 2011
See what the world watched on YouTube in 2011 with YouTube Rewind
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HP Mobile Ads Case Study
Case Study
HP Mobile Ads Case Study
HP used an interactive video to promote their printer ink on mobile devices using AdMob's advertising platform.
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Creating the Best Mobile Experience
Interview
Creating the Best Mobile Experience
Bridget Dolan from Sephora discusses the importance of mobile throughout the shopping process -- whether they're in stores or online. She talks about how it's not only important to get the basics of mobile right but it's also important to ...
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Digital Technology Today
Interview
Digital Technology Today
Peter Fader of Wharton believes that today's digital technologies really let us fine tune the marketing process. It allows us to discover the type of message that we can deliver to specific people and it will only continue to get ...
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Toyota Swagger Wagon Video's Development
Interview
Toyota Swagger Wagon Video's Development
In an interview, Tim Morrison, Vice President Sales & Dealer Development at Toyota Motor Sales USA Inc., discusses how the Toyota Swagger Wagon campaign began via YouTube.
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Digital Touchpoints
Interview
Digital Touchpoints
Beth Comstock, CMO of GE, explains that the proliferation of touch-points makes B2B customer relationships more relevant and intimate. For the customer, this should result in higher value and less wasted time.
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Google Think Tech Highlights 2011: One Connected Consumer
Highlights
Google Think Tech Highlights 2011: One Connected Consumer
Consumers are using many screens to engage, communicate and transact and it's increasingly important to reach every unique customer in a multi-screen world. Digital technology and devices have changed the relationship between brands and consumers -- and brands are challenged ...
Featured Infographics
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Super Bowl Ad Blitz 2012
Super Bowl Ad Blitz 2012
If you missed the Super Bowl and are wondering why people in the office were chatting about Madonna and talking babies on Monday, you're in luck! As part of our fifth annual YouTube Ad Blitz contest (in partnership with NBC ...
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The Mobile Movement Infographic
The Mobile Movement Infographic
An illustration that sums up how users are impacted by smartphones in their everyday lives.
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5 Stages of Travel Interactive Infographic
5 Stages of Travel Interactive Infographic
Explore the five stages of travel and find out how travelers move from dreaming to sharing.
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2011 Ads at a Glance By the Numbers
2011 Ads at a Glance By the Numbers
<p>Did you know?</p> <ul> <li>More than 500,000 businesses run click-to-call mobile ads with Google</li> <li>More than 5 million +1 buttons are served across the web every day</li> <li>It takes 0 minutes for marketers to find out what's happening on their ...
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2011 Ads at a Glance On the Map
2011 Ads at a Glance On the Map
<p>Learn fun facts about the business next door and how they used Google Ads to win in this infographic:</p> <ul> <li>In Vermont, America's oldest flour company, King Arthur Flour, receives as many as 10 million pages views monthly thanks to ...
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Online Consumption Infographic
Online Consumption Infographic
A visual depiction of consumers' online consumption habits today.
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2011 Ads at a Glance Most Searched
2011 Ads at a Glance Most Searched
A infographic depicting the top 10 Google ads with the highest search volume in 2011.
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2011 Ads at a Glance Ads that Impacted
2011 Ads at a Glance Ads that Impacted
Learn about the top 10 campaigns across Google that harnessed the magic of online in 2011 from this infographic.
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African-American Digital Consumers Infographic
African-American Digital Consumers Infographic
A summary infographic that depicts how African-Americans are in the forefront of the digital frontier.