Affluents
Affluent consumers (those with household incomes $150,000+) are very tech savvy. Contrary to what one might think, they actually spend more time researching online prior to purchase to ensure they are making a wise investment. They have high purchase spending power, but spend smart!
Studies
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The 2012 Traveler
This compilation study combines findings from Google's annual Traveler's Road to Decision study and Google search data. Learn new insights about how leisure and business travelers research and book trips across different devices. Explore how traveler search behaviors ...
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The 2012 Affluent Traveler
The affluent traveler, those with a household income of $250K+, is a very shop savvy digital traveler. 56% of them plan to spend more time shopping around before booking to ensure value. Explore this study to learn how much more ...
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The Role of Video for the 2012 Traveler
Almost 90% of travelers watch online videos. Google and Ipsos studied business, leisure and affluent travelers to better understand the role of video for today's traveler and how usage might contrast across these types of travelers. Here is a ...
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The Role of Mobile for the 2012 Traveler
57% of business travelers and 38% of leisure travelers use their mobile device for travel information - more than doubling in just 3 years time. Google and Ipsos studied business, leisure and affluent travelers to better understand how mobile travel behaviors ...
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The Air Traveler's Road to Decision 2012
More than 95% of travelers comparison shop for airline tickets online. Google and Ipsos looked across leisure, business and affluent travelers to understand how consumers make up their minds when booking airline travel. Here's what we found:
- Air travelers ...
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Affluent Traveler's Road to Decision 2010
Affluent travelers are more tech savvy when it comes to booking trips, according to an OTX survey:
- Affluent travelers watch video throughout the travel process and prefer expert videos to user generated
- They're 18% more likely than general travelers ...
Preview the Study Download: PDF , PPT
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Affluent Traveler's Road to Decision 2009
A look at how affluent travelers ($150,000+ in household income) gather information before travel, from cruises to road trips. Among the findings by OTX and Google:
- 57% of affluent travelers say they're spending more time in the research ...
Preview the Study Download: PDF , PPT
Videos
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2012 Traveler Webinar by Google
Research
2012 Traveler Webinar by Google
A webinar presenting the results of the 2012 Traveler's Road to Decision Study. Understand how leisure and business travelers research and book travel. Topics include: the impact the internet has on travel behavior, mobile behavior, how travelers use online video, ...
Infographics
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2012 Affluent Traveler Infographic
2012 Affluent Traveler Infographic
With the acceleration of digital, affluent travelers are more connected than ever before. They are heavy comparison shoppers, increasingly spend time on smartphone and tablet devices, and belong to multiple travel loyalty programs. Explore this Google infographic to learn how ...