Affluent consumers (those with household incomes $150,000+) are very tech savvy. Contrary to what one might think, they actually spend more time researching online prior to purchase to ensure they are making a wise investment. They have high purchase spending power, but spend smart!
Affluent Traveler's Road to Decision 2010
Affluent travelers are more tech savvy when it comes to booking trips, according to an OTX survey:
- Affluent travelers watch video throughout the travel process and prefer expert videos to user generated
- They're 18% more likely than general travelers ...