Affluents
Affluent consumers (those with household incomes $150,000+) are very tech savvy. Contrary to what one might think, they actually spend more time researching online prior to purchase to ensure they are making a wise investment. They have high purchase spending power, but spend smart!
Studies
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Affluent Traveler's Road to Decision 2010
Affluent travelers are more tech savvy when it comes to booking trips, according to an OTX survey:
- Affluent travelers watch video throughout the travel process and prefer expert videos to user generated
- They're 18% more likely than general travelers ...
Preview the Study Download: PDF , PPT