Build Brand Awareness
IIs your marketing objective to keep your brand top of mind during the customer journey? Discover the insights here to learn how to leverage online media to increase build brand awareness.
Studies
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Leveraging the Power of Video to Generate Intent to View a Movie
Fox collaborated with YouTube on one of the biggest entertainment launches of all time: Avatar. YouTube and MetrixLab partnered to measure how the teaser trailers performed:
- Those exposed to the trailer had a lift of +17% in top of mind ...
Preview the Study Download: PDF , PPT
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Flora Xmos Study
How did paid search help the U.K. food brand Flora associate its brand with family, cooking, and nutrition? This study found:
- Search is 10 times more efficient than TV in bolstering top of mind awareness.
- Sponsored search can help ...
Preview the Study Download: PDF , PPT
Videos
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Search for Branding for Heineken
Case Study
Search for Branding for Heineken
Results on the branding effects of YouTube and Search for Jouw Heineken presented by Heineken, Twist, Metrixlab and Google.