Business to Business
Many businesses have adjusted their priorities and their purchase decision making as a result of the economy. As a B2B marketer, it's critical to understand the new business buying environment. Get smart about the business buyer and how they interact online.
B2B Marketing Outlook for 2010
B2B marketers are entering into a continually shifting economy. This OTX study focuses on what B2B marketers will focus in 2010 to adjust for constant change, such as:
- Increase digital marketing share of marketing spend
- Seeing the benefits in investing ...
Rise of the Digital C-Suite
C-level executives today have to process more information with less time. Google and Forbes Insights investigate how this elusive demographic consumes information in an increasingly digital age. Highlights include:
- The C-suite search online for information about their competitors
- 2 out ...
Insights into Small Business Owners
94% of small business owners use the web to find information related to their business. A survey study with Slack Barshinger investigated how this web-savvy segment uses online resources to run their businesses and found:
- 59% of small business owners ...
Insights into Energy & Environmental Policy Influencers
A Slack Barshinger study found that 100% of energy and environmental policy influencers do their research online. Other insights into their research behaviors include:
- Although the web is the most valued resource they don't visit social media sites
- Influencers ...