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Consumer Packaged Goods
From building brands to launching new products, making connections between online behavior and offline sales is critical to CPG.
Studies
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Growth in Online Shopping 2010 to 2012
For the first time ever the majority of purchasers does online research before purchasing. The online purchase share shows limited growth for most products, however online research grows strongly and consistently across all countries and products.
Key Findings
- Online purchase ...
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Danone YouTube Advertising Effectiveness Study
Google and Danone worked together to analyze the advertising effectiveness of a YouTube campaign.
Key Findings
- The Activia Fresh campaign had a 74% reach on the 14+ population.
- TV and Youtube reached complementary audiences and one third of Youtube�s ...
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Zovirax Case Study: Italy
This case study looks at how YouTube works in the media mix for a Zovirax campaign aimed at sustaining brand awareness and image. It will be of particular interest to anyone looking to understand how YouTube and TV interact and ...
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Understanding the ROI of Gillette's Multimedia Campaign
Gillette and Google worked together to understand the return on marketing investment of the Gillette Future Champions campaign.
Key findings:
- YouTube delivers 6% incremental net reach over TV.
- YouTube is highly effective in delivering against brand KPIs.
- Used together, YouTube ...
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