Consumer Packaged Goods
From building brands to launching new products, making connections between online behavior and offline sales is critical to CPG.
Studies
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Understanding the ROI of Gillette's Multimedia Campaign
Gillette and Google worked together to understand the return on marketing investment of the Gillette Future Champions campaign.
Key findings:
- YouTube delivers 6% incremental net reach over TV.
- YouTube is highly effective in delivering against brand KPIs.
- Used together, YouTube ...
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