How do offline and online marketing efforts work best together? That’s a critical question today for marketers who need to maximize efficiency and effectiveness of their campaigns.
The Multi-Screen Olympics
UK Olympics multi-screen consumer insights on media consumption and multi-screening across TV, mobile, tablet and computers during the Olympics in the UK from several pieces of primary research conducted by Google.
- On any given day 1 in 3 ...
Online Engagement and FMCG Spend in the UK
This study looks at ROPO (research online purchase offline) behaviour in UK FMCG sector, focusing on FMCG searchers and those who have visited a grocery retail online site. The study combines single source data for online behaviors and offline purchases ...
Measuring the ROI of Pre Roll in Media Mix: UK
This study will help you understand more about the ROI of pre-roll ads in the media mix.
- Although TV reach is higher, the YouTube pre-roll adds 10% incremental reach
- The pre-roll campaign, particularly when combined with TV campaign ...
Mobile, Tablet and Internet Usage 2012: NACE
This research offers unique insights into the usage of internet enabled devices (PCs, smartphones, tablets, etc.) as well as internet & broadband penetration and online behaviour. The enumeration survey was conducted during Q1 2012 in 40 markets and this is the ...
Trends in Digital Device and Internet Usage 2012
This study looks at mobile, tablet and internet usage across five key markets USA, UK, Japan, Germans, and France.
- An immense increase in smartphone usage across all key markets year over year – particularly in UK (+21%) – and a ...
The Role of the Internet in New Car Purchases
This study presents the attitudes and behaviours of new car buyers in 13 countries.Key findings
- On a global level, the most important sources for researching a new automobile are auto dealerships, search engines and manufacturer websites.
- 65 percent of ...
The impact of YouTube Pre-rolls and TV
This ambitious and ground-breaking study combines a number of leading-edge research techniques to help you better understand the emotional and brand impact of YouTube Pre-rolls and TV. Twelve advertisers participated in the study across the FMCG, automotive, tech and telco ...
Marketing Mix Evaluation for Cadbury
How can you make chocolate seem even more irresistible? A media mix study conducted with Gfk found the optimal combination to get people's mouths talking and watering:
- Online channels had an impressive total reach of 30.8%
- Online provided ...
How Expedia Drove More Shoppers to its Website
Like many retailers, Expedia UK, the leading online travel provider in the UK, wanted to know more about how to effectively drive traffic to its website. Google and Marketshare analyzed Expedia shoppers' online behavior and found:
- Reallocating the same budget ...