Cross Media
How do offline and online marketing efforts work best together? That’s a critical question today for marketers who need to maximize efficiency and effectiveness of their campaigns.
Studies
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Danone YouTube Advertising Effectiveness Study
Google and Danone worked together to analyze the advertising effectiveness of a YouTube campaign.
Key Findings
- The Activia Fresh campaign had a 74% reach on the 14+ population.
- TV and Youtube reached complementary audiences and one third of Youtube�s ...
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Zovirax Case Study: Italy
This case study looks at how YouTube works in the media mix for a Zovirax campaign aimed at sustaining brand awareness and image. It will be of particular interest to anyone looking to understand how YouTube and TV interact and ...
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Mobile, Tablet and Internet Usage 2012: SEEMEA
This research offers unique insights into the usage of internet enabled devices (PCs, smartphones, tablets, etc.) as well as internet & broadband penetration and online behaviour per market. The enumeration survey was conducted during Q1 2012 in 40 markets, this is ...
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Measuring the Impact of YouTube on Media Mix: Italy
This Italian study will help you understand more about the impact of YouTube within the media mix.
Key findings:
- The YouTube campaign delivered incremental reach. A third of those who viewed the YouTube campaign were not exposed to the TV ...
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