Display
For the last few years, Google’s been saying, “Watch This Space”! Advertisers and marketers have never had so many options and ways to engage consumers which makes for a very complex landscape to navigate.
Studies
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Think Travel Remarketing One-Sheet
Insights at your fingertips: Reach the right travel customer at the right moment, all across the web.
Preview the Study Download: PDF
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Display Buyers Value Audience in Context
In a world increasingly populated by savvy, always-on consumers who have come to expect relevancy in their interactions with brands, display, among the the most flexible and targetable of digital ad formats, is perfectly positioned to help marketers deliver highly ...
Preview the Study Download: PDF
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Reebok Incremental Research study
Did you know? There are 4.6x more light TV viewers than heavy TV viewers in the male 18-24 audience. As a consequence, for a brand like Reebok, 41% of their target can be very hard to reach on TV ...
Preview the Study Download: PDF
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A Guide to Building Brand Engagement With Display
Now more than ever, advertisers have an opportunity to build their brands with digital ads. Research shows that good creative matters. In this study DoubleClick has teamed up with Dynamic Logic to study the results of thousands of brand campaigns ...
Preview the Study Download: PDF
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T-Mobile Reaches the Light TV Viewer on Google + YouTube
U.S. consumers in homes with broadband Internet and free, broadcast TV stream video twice as much as the general cross-platform population. They also watch half as much TV. So how can marketers reach light TV viewers? T-Mobile teamed up ...
Preview the Study Download: PDF
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Online Cross-Shopping Behavior for Footwear
Footwear shoppers have a ton of choices these days of where to buy, and with all the online deals, it's a cutthroat environment. Learn about how these shoppers cross-shop to better understand how to beat your competitors at the ...
Preview the Study Download: PDF
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Google Display Network vs. Portal Takeovers for Auto Insurance seekers
What's the best way to balance precision and scale when targeting the auto insurance customer? We looked at the effectiveness of reach with Compete and found:
- 66% of auto insurance seekers can uniquely be reached via a one-day Google ...
Preview the Study Download: PDF , PPT
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Google Display Network vs. Portal Takeovers for Business Decision Makers
A business decision maker's time is precious. How can he/she be reached effectively? We investigated with Compete to find:
- 26% of the visitors to the Google Display Network custom channel are business decision makers, delivering a 6x greater ...
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Google Display Network vs. Portal Takeovers for Beauty Enthusiasts
Beauty enthusiasts are all over the web, but what's the best way connect with them? Learn from our study with Compete:
- The Google Display Network reaches 4.2x more beauty enthusiasts than the top portal homepage
- 39% of all ...
Preview the Study Download: PDF , PPT
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Google Display Network vs. Portal Takeovers for Auto Part Shoppers
Auto part shoppers are a very specific target customer. A study commissioned with Compete finds out how many can be targeted with the Good Display Network relative to traditional homepage takeovers:
- The Google Display Network exclusively reaches 35% of auto ...
Preview the Study Download: PDF , PPT
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Google Display Network vs. Portal Takeovers for Business Travelers
With so much clutter online, how can you deliver ads to the right business traveler? A Compete study compared the Google Display Network to traditional homepage takeovers and found:
- On average, 71% of business travelers visit the GDN every day ...
Preview the Study Download: PDF , PPT
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Google Display Network vs. Portal Takeovers for DIYers
DIYers have tight-knit communities on the web. What's the smartest way to connect with them? Our Compete study reveals:
- The Google Display Network reaches 4.2x more DIYers than the top portal homepage
- 72% of DIYers can uniquely be ...
Preview the Study Download: PDF , PPT
Videos
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Dale Carnegie Extends Reach with Google's Display Campaign Optimizer
Case Study
Dale Carnegie Extends Reach with Google's Display Campaign Optimizer
Over the past 100 years, Dale Carnegie Training grew from one person in New York City to a global company with franchises in 85+ countries. The company needed to find a way to extend the reach of its online campaigns ...
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Groupon's Success with Google Display
Case Study
Groupon's Success with Google Display
With help from a high-performing campaign on the Google Display Network, Groupon expanded from being in one city to 43 countries in less than 3 years.
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Animal Planet's Success With Google Display
Case Study
Animal Planet's Success With Google Display
Discovery Channel's innovative display ad campaign attracted millions of viewers for the River Monsters premiere.
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Airbnb's Success with Google Display
Case Study
Airbnb's Success with Google Display
The Google Display Network helps Airbnb grow from 1 to 80,000 worldwide rental accommodations.
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ShoeDazzle's Success with Google Display
Case Study
ShoeDazzle's Success with Google Display
To date, the Google Display Network has delivered 45% of ShoeDazzle's conversions with Google.
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Display Campaign Optimizer
Demo
Display Campaign Optimizer
An auto-optimization tool that automatically manages targeting and bidding for campaigns on the Google Display Network.
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Measurement and Display Ads
Demo
Measurement and Display Ads
There is more to this space than a click. Different campaigns objectives need different measurement. At Google, each day, we're making it easier to create, buy, and measure display ads.
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Future of Display
Interview
Future of Display
Bruce Falck, Director of Display Network, North America at Google, describes ways display can supplement search during holiday season upticks in consumer interest.
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Keyword Targeting
Interview
Keyword Targeting
Bruce Falck, , Director of Display Network, North America at Google, talks about optimizing display advertising for direct response campaigns through tactics like keyword targeting. This tactic can achieve massive scale.
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Online Display Growth
Interview
Online Display Growth
Terence Kawaja, Managing Director at GCA Savvian Advisors Agency, believes that a central driver for growth in the online display space will be standardization of metrics. Television advertisers do not argue about the value of a ratings point; online display ...
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Display Advertising
Interview
Display Advertising
Terence Kawaja, Managing Director of GCA Savvian Advisors, observes that in coming years, display will continue to be smaller than search and a fraction of television. What is learned about attribution in digital display will impact understanding of offline media.
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Searchification of Display
Interview
Searchification of Display
Paul Pellman, CEO of Click Forensics, talks about using analytics to make display advertising more like search.
Infographics
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2011 Ads at a Glance By the Numbers
2011 Ads at a Glance By the Numbers
Did you know?
- More than 500,000 businesses run click-to-call mobile ads with Google
- More than 5 million +1 buttons are served across the web every day
- It takes 0 minutes for marketers to find out what's happening on their ...
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2011 Ads at a Glance On the Map
2011 Ads at a Glance On the Map
Learn fun facts about the business next door and how they used Google Ads to win in this infographic:
- In Vermont, America's oldest flour company, King Arthur Flour, receives as many as 10 million pages views monthly thanks to ...
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2011 Ads at a Glance Ads that Impacted
2011 Ads at a Glance Ads that Impacted
Learn about the top 10 campaigns across Google that harnessed the magic of online in 2011 from this infographic.