Display
For the last few years, Google’s been saying, “Watch This Space”! Advertisers and marketers have never had so many options and ways to engage consumers which makes for a very complex landscape to navigate.
Studies
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Online Cross-Shopping Behavior for Footwear
Footwear shoppers have a ton of choices these days of where to buy, and with all the online deals, it's a cutthroat environment. Learn about how these shoppers cross-shop to better understand how to beat your competitors at the ...
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Google Display Network vs. Portal Takeovers for Auto Insurance seekers
What's the best way to balance precision and scale when targeting the auto insurance customer? We looked at the effectiveness of reach with Compete and found:
- 66% of auto insurance seekers can uniquely be reached via a one-day Google ...
Preview the Study Download: PDF , PPT
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Google Display Network vs. Portal Takeovers for Business Decision Makers
A business decision maker's time is precious. How can he/she be reached effectively? We investigated with Compete to find:
- 26% of the visitors to the Google Display Network custom channel are business decision makers, delivering a 6x greater ...
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Google Display Network vs. Portal Takeovers for Beauty Enthusiasts
Beauty enthusiasts are all over the web, but what's the best way connect with them? Learn from our study with Compete:
- The Google Display Network reaches 4.2x more beauty enthusiasts than the top portal homepage
- 39% of all ...
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Google Display Network vs. Portal Takeovers for Auto Part Shoppers
Auto part shoppers are a very specific target customer. A study commissioned with Compete finds out how many can be targeted with the Good Display Network relative to traditional homepage takeovers:
- The Google Display Network exclusively reaches 35% of auto ...
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Google Display Network vs. Portal Takeovers for Business Travelers
With so much clutter online, how can you deliver ads to the right business traveler? A Compete study compared the Google Display Network to traditional homepage takeovers and found:
- On average, 71% of business travelers visit the GDN every day ...
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Google Display Network vs. Portal Takeovers for DIYers
DIYers have tight-knit communities on the web. What's the smartest way to connect with them? Our Compete study reveals:
- The Google Display Network reaches 4.2x more DIYers than the top portal homepage
- 72% of DIYers can uniquely be ...
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Google Display Network vs. Portal Takeovers for Fashionistas
Trying to call on fashionistas? Google and Compete teamed up to measure an efficient way to reach them:
- The Google Display Network reaches 4.2x more Fashionistas than the top portal homepage
- 66% of Fashionistas can uniquely be reached via ...
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Google Display Network vs. Portal Takeovers for Foodies
Foodies are passionate online and can be found through the Google Display Network with precision and scale. According to our Compete study:
- The Google Display Network reaches over 4x more foodies than the top portal homepage
- The Google Display Network ...
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Google Display Network vs. Portal Takeovers for Hotel Travelers
What's more effective at reaching hotel travelers - a portal takeover or a network of sites? According to Compete:
- The Google Display Network reaches 4.7x more Hotel Travelers than the top Portal Homepage
- The Google Display Network exclusively reaches ...
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Google Display Network vs. Portal Takeovers for Investment Researchers
Trying to reach investment researchers? A study with Compete measures how to do it:
- The Google Display Network custom channel has a higher concentration of investment researchers than any of the top portal homepages
- The Google Display Network custom channel ...
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Google Display Network vs. Portal Takeovers for Luxury Car Consumers
The elite audience of luxury car customers can be difficult to target. Compete investigated how effective the Google Display Network is at pinpointing them:
- The Google Display Network reaches 4x more luxury vehicle shoppers than the top portal homepage
- The ...
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Videos
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Groupon's Success with Google Display
Case Study
Groupon's Success with Google Display
With help from a high-performing campaign on the Google Display Network, Groupon expanded from being in one city to 43 countries in less than 3 years.
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Animal Planet's Success With Google Display
Case Study
Animal Planet's Success With Google Display
Discovery Channel's innovative display ad campaign attracted millions of viewers for the River Monsters premiere.
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Airbnb's Success with Google Display
Case Study
Airbnb's Success with Google Display
The Google Display Network helps Airbnb grow from 1 to 80,000 worldwide rental accommodations.
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ShoeDazzle's Success with Google Display
Case Study
ShoeDazzle's Success with Google Display
To date, the Google Display Network has delivered 45% of ShoeDazzle's conversions with Google.
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Display Ad Experiments
Research
Display Ad Experiments
Do users convert more after being exposed to display ads? We ran 25 DoubleClick for Advertisers (DFA) experiments to find out. Test groups were exposed to display ads in 25 experiments and compared to control groups not exposed. On average, ...
Infographics
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2011 Ads at a Glance By the Numbers
2011 Ads at a Glance By the Numbers
Did you know?
- More than 500,000 businesses run click-to-call mobile ads with Google
- More than 5 million +1 buttons are served across the web every day
- It takes 0 minutes for marketers to find out what's happening on their ...
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2011 Ads at a Glance On the Map
2011 Ads at a Glance On the Map
Learn fun facts about the business next door and how they used Google Ads to win in this infographic:
- In Vermont, America's oldest flour company, King Arthur Flour, receives as many as 10 million pages views monthly thanks to ...
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2011 Ads at a Glance Ads that Impacted
2011 Ads at a Glance Ads that Impacted
Learn about the top 10 campaigns across Google that harnessed the magic of online in 2011 from this infographic.